The Stage: Is the boom in musicals driving plays away from Broadway?

July 8th, 2016 § Comments Off on The Stage: Is the boom in musicals driving plays away from Broadway? § permalink

Reed Birney, Jayne Houdyshell, Cassie Beck, Sarah Steele, Arian Moayed, and Lauren Klein in The Humans (Photo by Joan Marcus)

With Broadway’s seasonal winnowing of the herd well underway – only 29 shows running, with nine closing by the first weekend in September – it seems a good time to look back at what was, and what we know about what will be.

What we know is that in the last Broadway season, only eight new plays opened on Broadway, and only one of them is still running, Stephen Karam’s The Humans. Based on productions with firm opening dates and theatres for the coming season, there are only three new plays on tap so far, and even that’s generously allowing Andrew Upton’s The Present, based on Chekhov, into the group.

It’s not that Broadway will lack for plays, but they’re predominantly revivals, everything from The Little Foxes to The Cherry Orchard to August Wilson’s Jitney – these from our subsidised companies with Broadway homes. Commercially, we’ll see The Front Page, Les Liaisons Dangereuses and The Glass Menagerie.

That’s not to say that more new plays won’t find their way to Broadway, and surely more productions will be announced between now and early January, at which point the season is usually pretty well set. At this time last year, we didn’t yet know about Eclipsed or The Humans, which made quick trips from Off-Broadway to on. Off-Broadway’s institutional companies have a raft of new work on tap, any of which could catch fire and make the leap, as could a sudden UK hit, or even, though it’s increasingly rare, a play emerging from the array of regional companies around the US.

But the ongoing problem of how plays manage to hold a place on Broadway, especially if they don’t come with a true box office draw star attached, is certainly apparent from last season and the one to come. The risk of mounting new plays, sans stars, is now incompatible with Broadway, unless buoyed on a wave of critical acclaim and industry awards. Even Off-Broadway, subsidised producers are hedging their bets with stars such as Daniel Radcliffe at the Public Theater and Matthew Broderick at the Irish Rep this summer.

Musicals have no such problems. Indeed, at any given moment there seem to be more musicals circling Broadway hoping to secure a theatre than there are landing slots. These are largely new works, too, and the coming season will include stage adaptations of films, such as Amelie and Anastasia; transfers from London, including Charlie and the Chocolate Factory and Groundhog Day; and original pieces such as Come from Away and Dear Evan Hansen (both of which were first seen regionally). There is no dearth of new musicals, a far cry from 1994/95 when Sunset Boulevard and Smokey Joe’s Cafe, the latter a revue, were the only new musicals of the season. Even when many new musicals come and go quickly, losing $10 to $12 million each, there seem to be more waiting in the wings.

Are the successful, and even the unsuccessful, musicals driving plays away?

That’s not necessarily the case, since so many factors go into producing decisions. But it’s worth noting that The Color Purple – like Once before it – has made a good home of the intimate Jacobs Theatre, and while American Psycho’s run was short, it colonised the Gerald Schoenfeld Theatre, another smaller house more commonly used for plays. If musicals can be budgeted to work in smaller houses even more frequently, it’s likely they’ll proliferate there as well, since there seems to be so much less willingness to lose $4 million on a play and so much more financial upside to a hit musical.

Plays aren’t disappearing from Broadway any time soon, but the opportunities for new plays, at least from the current vantage point, seem to be on the wane. That’s a by-product of Broadway’s overall robust health, and perhaps the bounty of creative musical theatre talent, as well. But there’s no dearth of talented playwrights, either. Without the boost that being on Broadway can bring, in popular perception and in the media, will plays come to be seen by some as a truly separate form of theatre, if they can’t stand side by side with musicals everywhere theatre is found? Let’s hope that’s not where we’re headed.

The Stage: When ‘bound for Broadway’ doesn’t mean bound for glory

April 29th, 2016 § Comments Off on The Stage: When ‘bound for Broadway’ doesn’t mean bound for glory § permalink

Ricky Falbo and David Rosenthal in Diary of a Wimpy Kid (Photo by Dan Norman)

The day before the new musical Diary of a Wimpy Kid began previews at Children’s Theatre Company in Minneapolis, a headline in the St Paul Pioneer Press asked whether it was “bound for Broadway.” A month before the new musical Anastasia, based on the animated film, begins previews at Hartford Stage, the trade publication Variety (among many publications) has announced that it “aims for Broadway next season”. The list of shows reportedly headed to Broadway goes on.

That’s not to suggest that these shows won’t reach Broadway, especially as they already have commercial producers attached. But at this point in time, every new musical one hears about is headed to Broadway, whether implicitly or explicitly. No one seems to ever announce plans to write or produce a new musical and accompany it with the statement “bound for regional theatre.” That doesn’t have the same marketing zip or overall ambition.

There are nuances to the construction of these declarations. ‘Going to’ has a more definite implication than ‘aims for’. ‘Bound for’ has lots of wiggle room. But the message is clear: that people associated with the show have designs on the commercial realm of New York’s 40 theatres designated as Broadway houses, with all of the media attention and awards potential that entails.

For regional theatres, having a show reach Broadway is a feather in their cap, as is, of course, winning awards in Manhattan. Even shows that don’t run very long or succeed commercially are still touted for years as having made the trip in companies’ marketing materials, as a badge of honour. It’s more concrete than reminding people that they may have loved the show in their hometown, and no one necessarily cares about how much the theatre made (or in certain cases, lost) on the New York venture.

Of course, here in the city, Off-Broadway companies do their best to tamp down even rumours that they might have a show headed to Broadway until it’s a done deal. There’s certainly no stopping fans and journalists from guessing what might happen, but it seems that Off-Broadway companies want to keep the clamour to a minimum for fear that a hit show might not ultimately transfer, since that would be perceived – unfairly – as a failure. In contrast to regional theatre, where no one seems to check the stats, lots of people keep score on such things here in New York, some with regret and some with schadenfreude.

With the 2015/16 Broadway season having come to an official close just last night, thoughts inevitably turn to what will in fact be Broadway’s new productions in the coming year. There are a handful of firmly committed projects, both new and revivals (Charlie and the Chocolate Factory, Falsettos, Groundhog Day and Les Liaisons Dangereuses among them). The industry newsletter Theatrical Index lists 52 shows under ‘future Broadway plans’, some circling for a theatre, some still nascent, some for even later seasons. In only a few days, the musical Dear Evan Hansen will open at Off-Broadway’s Second Stage and it has had Broadway buzz behind it since it played at Washington DC’s Arena Stage. Once the critics weigh in starting Sunday night, it could shortly appear in ‘now playing Off-Broadway’ lists as well as ‘coming soon on Broadway’ rundowns. The landscape can change that quickly.

The company of Dear Evan Hansen at Second Stage (Photo by Matthew Murphy)

But for all of the proclamations of, and avoidance of, ‘bound for Broadway’, the fact is that next season will certainly have surprises. Might there be imminent Broadway material in the 74 shows listed under ‘future Off-Broadway plans’ or the 65 new works cited under a selective list of ‘regional shows’ by the Theatrical Index? Absolutely. There are also shows that will reach Broadway this season that no one has really thought about as a possibility yet, and to be honest, those are often the most exciting.

I have to say I lean towards the approach favoured by Off-Broadway theatres, rather than those of regional companies or commercial producers trying to gin up interest: just do the show, just let the play be the thing. Let audiences enjoy on its own merits, rather than have everyone thinking about its future. If it books a Broadway house, if it actually is produced there, that’s great, and be sure to let me know. But in the meantime, for the good of the projects and the artists involved, respect and appreciate shows where they are and for what they are, not solely for what they might be.

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