The Good, The Live And The Ugly of Theatre On TV

December 4th, 2013 § Comments Off on The Good, The Live And The Ugly of Theatre On TV § permalink

Kirstie: tragedy tomorrow, travesty tonight

Kirstie: tragedy tomorrow, travesty tonight

Outside of the annual Tony Awards broadcast, theatre is not a subject frequently dealt with on national television. So the next six days might be one of the richest confluences of theatre-related programming in recent memory, with three separate programs with roots in the theatre coming through America’s cable boxes between now and Monday night.

That said, I must immediately dash any expectations that the first of these programs in any way proves of benefit to theatre in America. Premiering tonight on TV Land, the series Kirstie features Cheers alumnus Kirstie Alley as the veteran star of 14 Broadway plays who, in the first episode, is reunited with the now-adult son she gave up for adoption in his infancy. That the show is a poor excuse for a sitcom is beyond my declared expertise, so I’ll contain my comments to its representation of theatrical life.

Kirstie is a show that seems to have been made by people who have watched movies about the theatre, and their creative liberties have been magnified into absurdity. Alley’s character lives in an apartment that seems sprung from 30s or 40s plays like The Royal Family, Accent On Youth or Old Acquaintance. Her career supports a full time personal assistant as well as a driver; there’s a chef in the pilot but he has disappeared in the three subsequent episodes available for review. How many stage stars can manage that? Could she have family money that would explain the largesse? Perhaps. But there’s no excuse for her decision, in the final moments of the opening night performance of her newest play, to delay the final curtain by adding dialogue meant as a declaration of affection for her once-abandoned son. It is patently absurd.

It’s worth noting that the series’ creator, Marco Pennette, has exercised his love of theatre on TV before, albeit through a supporting character. On the late 90s sitcom Caroline in the City, Amy Pietz played an actress who was appearing in the musical Cats, late in its long Broadway run. This afforded many sly and knowing digs at tired Broadway musicals that may well have been lost on much of the audience, but which jollied along those of us who watched primarily for Malcolm Gets’ performance. Kirstie offers little that sly beyond naming Rhea Perlman’s personal assistant character Thelma, a nod to the role played by Thelma Ritter in All About Eve. The only saving grace is that after the first two episodes, Kirstie’s depiction of theatre seems to become a footnote in the series, although Kristin Chenoweth’s cameo as an Eve Harrington type in the second show carries a bit of welcome snap that elevates the leaden comedy as much as possible (there’s also a terrific guest shot by Cloris Leachman as Alley’s estranged mother). But, in short, Kirstie makes Smash look like a documentary.

sound of musicThe second offering is the much promoted live broadcast of The Sound of Music, with Carrie Underwood leading the cast as Maria. Because it will be done live, it’s impossible to make any judgments, though I’m sure the commentary will be flying fast and furious during and after the broadcast on social media; I have already seen critiques of the cast recording, which was being streamed by Spotify yesterday.

Unlike almost everyone in the country, apparently, I am one of the very few who has never seen The Sound of Music, so I’ll be able to take the broadcast on its own terms. Yes, you read that right: I’ve never seen the show on stage and I’ve only seen snippets of the film (specifically Julie Andrews’ opening mountaintop twirl, the “Do Re Mi” and “16 Going on 17” numbers, and the final sequence with Von Trapp singing Edelweiss and the family’s subsequent escape). But I’m very pleased that there will be a version of the stage show to sit alongside the film for posterity, allowing fans and musical theatre students to get a sense of how a show can be altered for its screen incarnation (it joins Rent in this category). While the NBC presentation will be a peculiar hybrid of TV and theatre (it’s being produced for TV as if it were a stage production, though it is a one night only event that will play in person only for technicians, sans audience and audience reactions), I suspect it will prompt me to see the movie at long last, to make my own comparisons.

Audra McDonald in Six By Sondheim

Audra McDonald in Six By Sondheim

Capping this trilogy, on Monday night, is the HBO documentary Six By Sondheim, directed by James Lapine and produced by (among others) former New York Times drama critic and lifelong musical theatre buff and expert Frank Rich. While the roughly 80 minute program makes the shrewd decision to focus musically on only six significant Sondheim songs, it casts a much wider net over the composer’s life and process than the title might suggest. It admirably features but a single talking head (in contrast to so many documentaries): that of Sondheim himself, drawn from a wide range of interviews over several decades. I was impressed to hear Sondheim, ever the wordsmith, drop “concatenate” and “serendipity” into a single sentence – no wonder this guy is the eminence grise of composer-lyricists, perhaps never to be equaled.

While his interrogators are mostly excised, there’s really something to be said for any show which manages to embrace moderators as diverse as Diane Sawyer, Tony Kushner and Mike Douglas and which squeezes in clips of performers like Cher and Patti LaBelle singing “Send In The Clowns” (LaBelle proves that, unlike Glynis Johns, she really knows how to hold a note). Another asset of the show is the newly produced performances of, among others, “I’m Still Here” (by Jarvis Cocker) and “Opening Doors” (with Jeremy Jordan, America Ferrara, Darren Criss, Laura Osnes and Sondheim himself as the producer seeking a “hummable melody”) which vary greatly in visual style thanks to contributions by different directors for each, most notably Todd Haynes.

A prized personal possession

A prized personal possession

As a big fan of Sondheim, but something short of a rabid one, the program certainly includes tales and tidbits I’d heard before, but packaged as elegantly as one could ask; I was certainly startled when the composer recommended liquor as an indispensable aid to writing a musical. Whatever one’s familiarity with Stephen Sondheim and his work, Six By Sondheim is a indispensable record that speeds by in a flash, and its presence on the dominant pay cable service puts other outlets like Ovation to shame. It would be naïve to expect a series of such programs from HBO, but Sondheim has many more memorable songs worth exploring; we can only hope that we may yet see more documentaries on his life and work as expert as this one, whatever the forum.

So gather around your viewing screen, set your DVR, or get ready to buy a couple of DVDs very shortly (definitely for Six By Sondheim; possibly for The Sound of Music). As for Kirstie, please stay away, so its travesty of theatre fails to make much of a mark anywhere. And, in the meantime, I hope you’ll join me in my daily prayer for season four of Slings and Arrows.

U.S. Is Losing “Theatre At The Movies” Race

October 30th, 2013 § Comments Off on U.S. Is Losing “Theatre At The Movies” Race § permalink

Position 1: a stage production that is recorded, filmed or actually broadcast live ceases to be theatre. It may be considered television or film, but it is a record of theatre, not the thing itself. True theatre is experienced in the flesh, so to speak.

Position 2: for people who have no means to see any theatre, or a specific production, a recording or live transmission of the event, whether it occurs in a movie theatre or on a computer, is better than not seeing it at all, provided it is at least competently produced.

Position 3: even though it means I don’t get to see some things that really interest me, I don’t enjoy recorded theatre, no matter how artfully done, and I’m lucky enough to have access to lots of great theatre live, so after a few tries, I now don’t go. But that shouldn’t stop anyone else.

nt live adWhy have I laid out these positions so baldly, rather than making a case for them? Because I want to talk about an aspect of the growing appetite for cinecasts, NT Live, the home delivery Digital Theatre and the like that isn’t about the viewing experience at all. That’s a matter of opportunity and preference and I leave it to everyone else to hash out those issues. My interest in this trend is about how it is branding certain cultural events and producers ­– and how U.S. theatre is quickly losing ground.

In general, people attend commercial theatre based upon the appeal of a production – cast, creative team, author, reviews, word of mouth, etc. Who produced a show is pretty much irrelevant, and only theatre insiders can usually tell you who produced any given work.  In institutional theatre, the producer has more impact, as people may attend because they have enjoyed a company’s work previously, because it conveys a certain level of quality. This is true in major cities and regionally, and while the name of the theatre alone isn’t sufficient for sales, it is a factor in a way it isn’t in the West End or on Broadway.

digital theatre logoAs a result, what is happening with theatrecasts is that the reach of the companies utilizing this opportunity is vastly extended, and the brands of the companies travel far beyond those who sit in their seats or regularly read or hear about their work. There’s long been prestige attached to The Royal Shakespeare Company, the Metropolitan Opera and the National Theatre; now their presence in movie theatres has served to increase access and awareness.  These longstanding brands are being burnished anew now that more people can actually see their work. The relatively young Shakespeare’s Globe, even as it makes its Broadway debut, is also gaining recognition thanks to recordings of their shows.

It should be noted that for UK companies, “live” is a misnomer when it comes to North American showings. We’re always seeing the work after the fact, given the time difference, so in many ways it’s no different than a pre-recorded stage work on PBS. But the connotation of live is a valuable imprimatur, and few seem to mind it, even when there are “encore” presentations of shows from prior years. The scale of a movie screen, the quality of a cinema sound system appear to be the true lure, along with the fact that these are not extended engagements, but carefully limited opportunities that don’t compete with actual movie releases.

MEMPHIS, one of the rare U.S. originated cinecasts

MEMPHIS, one of the rare U.S. originated cinecasts

Regretfully, by and large, American theatre (and theatres) are missing the boat on this great opportunity for exposure, for revenue, for branding. There have been the occasional cinecasts (Memphis The Musical; Roundabout’s Importance of Being Earnest, imported from Canada’s Stratford Festival) but they’re few and far between.  We’re about to get a live national television broadcast of the stage version of The Sound of Music, but it’s an original production for television, not a stage work being shared beyond its geographic limitations.  Long gone are the days when Joseph Papp productions of Much Ado About Nothing and Sticks And Bones were seen in primetime on CBS; when Bernard Pomerance’s The Elephant Man was produced for ABC with much of the original Broadway cast; when Nicholas Nickleby ran in its entirety on broadcast TV; when PBS produced Theatre in America, showcasing regional productions, when Richard Burton’s Hamlet was filmed on Broadway for movie theatre showings 50 years ago.

London MERRILY rolled across the Atlantic

London MERRILY rolled across the Atlantic

Most often, when this topic comes up in conversations I’ve been party to, there’s grumbling about prohibitive union costs as a roadblock. Perhaps the costs have changed since the days of many of the examples I just cited, yet somehow Memphis and Earnest surmounted them. Even as someone who doesn’t particularly care to see these recorded stage works, I worry that American theatre is lagging our British counterparts in showcasing work nationally and internationally, in taking advantage of technology to advance the awareness of our many achievements.  Seeing an NT Live screening has become an event unto itself – this week the National’s Frankenstein is back just in time for Halloween; the enthusiasm last week for the cinecast of Merrily We Roll Along (from the West End by way of the Menier Chocolate Factory) was significant, at least according to my Twitter and Facebook feeds.  The appetite is also attested to by an online poll from The Telegraph in London, with 90% of respondents favoring theatre at the movies (concurrent with an article about the successful British efforts in this area).  I’d like to see this same enthusiasm used not just to bring U.S. theatre overseas, but to bring Los Angeles theatre to Chicago, Philadelphia theatre to San Francisco, Seattle theatre to New York, and so on – and not just when a show is deemed commercially viable for a Broadway transfer or national tour.

I’m not trying to position this as a competition, because I think there’s room for theatre to travel in all directions, both at home and abroad. But without viable and consistent American participation in the burgeoning world of theatre on screen, we run the risk of failing to build both individual brands and our national theatre brand, of having our work diminished as other theatre proliferates in our backyards, while ours remains contained within the same four walls that have always been its boundaries and its limitations.  Somebody needs to start removing the obstacles, or we’re going to be left behind.

 

Pop Goes Shakespeare: Romeo and Juliet

October 7th, 2013 § Comments Off on Pop Goes Shakespeare: Romeo and Juliet § permalink

R & J frontispieceWith three Romeo and Juliet productions currently underway in New York – on Broadway, Off-Broadway at Classic Stage Company and a return engagement of the company 3 Day Hangover‘s decidedly non-traditional depiction – and a new film version due out this coming Friday, it seems time to inaugurate “Pop Goes Shakespeare,” which might just as easily be called “Shakespeare Goes Pop.” Whatever your preference, my plan, in this Shakespeare-heavy NYC theatre season, is just to periodically ramble through an array of Shakespearean adaptations and appropriations in film, TV and music. You can expect my entries on Troilus and Cressida and Timon of Athens to be exceptionally brief.

Considering there’s already rumblings among the purists about the admittedly peculiar decision by the new Romeo and Juliet film to have Downton Abbey‘s Julian Fellowes rewrite true Shakespeare into faux Shakespeare, it seems worthwhile to note how many different ways the Bard has already been retooled, rebooted and revised. Yet the couple always seems to survive to die another day.

Marketing for a 1930s film version, directed by George Cukor, with Leslie Howard, Norma Shearer and John Barrymore, went in for the hard sell – but was a bit cautious about any of that off-putting dialogue slipping out:

http://www.youtube.com/watch?v=5D6BxQwYQ4I

An authoritative voice-over and giant fonts ruled again in 1954 when Laurence Harvey (pre-Manchurian Candidate) played Romeo opposite British actress Susan Shentall as Juliet. She was apparently so successful in the role that she never appeared on screen again (and hadn’t appeared before this either):

In the tumult of 1968, as Vietnam raged and hippies sprang into full flower, Franco Zeffirelli’s classical take on the story, with 15 year old Olivia Hussey as the 14 year old Juliet, found favor with audiences. It didn’t hurt that, as both Tom Lehrer and Stephen Sondheim advised, it had “a tune you can hum” that made the pop charts. But here’s a sonnet:

Another youth oriented take came in 1996, when Baz Luhrman lent his hyperkinetic style to a modern day version of the story, with youthful Claire Danes (pre-CIA duty) and Leonardo DiCaprio (pre-iceberg) as our hero and heroine.

http://www.youtube.com/watch?v=gjxHdNxvySU

Want to get the kiddoes started on the Bard early? You might like some of the anthropomorphized animal versions of R & J. Perhaps you’d enjoy the story as puppy love, with seal pups, in the unfortunately titled Romeo and Juliet: Sealed With a Kiss:

Or if you can’t watch animated seals without worrying about the fate of real ones, perhaps you’d prefer the story set among garden gnomes (which are in no way endangered, so relax), accompanied by songs from Sir Elton John, and voiced by James MacAvoy and Emily Blunt:

http://www.youtube.com/watch?v=yPQyg8XtGsw

Turning to more adult versions, there’s the inevitable ultra low-budget zombified version of the story, Romeo and Juliet vs. The Living Dead:

http://www.youtube.com/watch?v=Sj27pNtnB2Q

The lunatics at Troma Films, the auteurs behind The Toxic Avenger films, manipulated the story to their own warped ends for Tromeo and Juliet:

Oh, and if you’ve ever been hungry for a martial arts/gangster interpretation, perhaps you aren’t familiar with the oeuvre of Jet Li and the late singer Aaliyah, who bonded in a film with the spoilery title Romeo Must Die in 2000:

On stage, while Tom Stoppard offered up truncated texts of Hamlet and Macbeth, Romeo and Juliet had to settle for my friends at the Reduced Shakespeare Company, who travestied the romance in a version that, by their standards, is rather long. It took two videos to include it all. Get on the ball, guys!

Musicians have been inspired by the romance of R & J, even into the rock era, although it was really just the names that were invoked rather than the story itself. Dire Straits’ version of a modern pair of lovers has become a standard, yielding numerous covers. Here are two takes: the original from Mark Knopfler and the boys, as well as Amy Ray performing the more muscular Indigo Girls version.

http://www.youtube.com/watch?v=QkfotbNqQgw

If Dire Straits’ street song serenade is too soft for you, then turn to Lou Reed’s tribute to the lovers in near apocalyptic 1980s NYC:

Too harsh? Then let’s shift back to the 1950s, for something infectious from The Reflections, about a couple who are “Just Like Romeo and Juliet.”

And gosh darn it: looks like that cutie Taylor Swift had to read Romeo and Juliet in school, leading her to write “Love Story.” It appears, however, that she never finished the play, since her retelling is a wholly happy one. The video director may not have read the play either – the art direction makes the story more like a cross between Pride and Prejudice and Wuthering Heights. But changing the period is done all the time in full versions, so I shouldn’t kvetch.

Many accounts of the current Broadway Romeo, Orlando Bloom, take note his modern, hip costuming, so one can’t help but imagine that director David Leveaux shares my affection for the minor hit “No Myth” by Michael Penn and its refrain, “What if I was Romeo in black jeans? What if I was Heathcliff, it’s no myth.”

I’d like to cap off our tribute to the doomed duo on a classy note, with a selection from Elvis Costello’s collaboration with the classical Brodsky Quartet, “The Juliet Letters,” suggested by the many young women who to this day leave letters for Juliet in present day Verona. This is one of my favorites from the album, “Taking My Life In Your Hands.”

P.S. What about West Side Story, I hear you cry. Yes, we all know it was suggested by Romeo and Juliet. I didn’t think you needed a reminder.

Now Starring, In Regional Theatre

September 19th, 2013 § 3 comments § permalink

 

Werewolffinale brighter

“Stanley? Is that you?”

A very good friend of mine began a successful tenure as the p.r. director of the Long Wharf Theatre in 1986, one year after I’d taken up the comparable position at Hartford Stage. He came blazing out of the gate with a barrage of stories and features in the first few months he was there. But as their third play approached, he called me for some peer-to-peer counseling.  With a worried tone, he said, “Howard, my first show was All My Sons with Ralph Waite of The Waltons. My second show was Camille with Kathleen Turner. Now I’ve just got a new play by an unknown author without any stars in it. What do I do?”

My reply: “Welcome to regional theatre.”

Now as that anecdote makes clear, famous names are hardly new in regional theatre, though they’re somewhat infrequent in most cases. In my home state of Connecticut, Katharine Hepburn was a mainstay at the American Shakespeare Theatre in the 1950s, a now closed venue where I saw Christopher Walken as Hamlet in the early 80s. The venerable Westport Country Playhouse ran for many years with stars of Broadway and later TV coming through regularly; when I worked there in the 1984 and 1985 seasons, shows featured everyone from Geraldine Page and Sandy Dennis to David McCallum and Jeff Conaway. I went to town promoting Richard Thomas as Hamlet in 1987 at Hartford. The examples are endless.

So I should hardly be surprised when, in the past week, I have seen a barrage of coverage of Yale Repertory Theatre’s production of A Streetcar Named Desire with True Blood’s Joe Manganiello, or Joan Allen’s return to Steppenwolf, for the first time in two decades, in The Wheel. Indeed, I make the assumption, even the assertion, that they were cast because they were ideal for their roles, not out of any craven attempt to boost box office (Manganiello has even played the role on stage before, and of course Allen is a Steppenwolf veteran). I truly hope they both have great successes. But the stories are coming fast and furious (here’s an Associated Press piece on Allen and an “In Performance” video with Manganiello from The New York Times).

I have to admit, what once seemed a rare and wonderful opportunity to me as a youthful press agent gives me pause as a middle-aged surveyor of the arts scene.  Perhaps it’s the proliferation of outlets that make these star appearances in regional theatre seem more heightened, with more attention when they happen. And that’s surely coupled with my ongoing fears about where regional arts coverage fits in today’s entertainment media priorities, which by any account are celebrity driven.

At a time when Broadway is portrayed as ever more star-laden (it has always been thus, but seems to have reached a point where a successful play without stars is the rarity), I worry that this same star-focus is trickling down. Certainly Off-Broadway is filled with “name” actors, so isn’t it reasonable that non-NYC companies would be desirous of the attention made possible by casting actors with the glow of fame? If Broadway maintains sales for plays by relying on stars, it’s not unreasonable for regional companies to want to compete in the same manner against the ongoing onslaught of electronic entertainment.

Again, I doubt any company is casting based solely by name, like some mercenary summer stock producer of bygone days, but one cannot help but worry about the opportunities for solid, working actors to play major leads when Diane Lane takes on Sweet Bird of Youth at The Goodman or Sam Rockwell plays Stanley Kowalski at Williamstown.  Aren’t there veteran actors who deserve a shot at those roles? Yet why shouldn’t those stars, proven in other media, have the opportunity to work on stage, especially if it benefits nor-for-profit companies at the box office without compromising artistic integrity?

I’m talking out of both sides of my mouth here, and I know it. But I go back to the essence of my friend’s quandary back in 1986: what do regional theatres do when they don’t have stars? They go back to serving only their communities, which is their first and foremost priority, but they fall back off the radar of what remains of the national media that might allocate any space to stage work outside of New York. They have raised the expectations of their audiences, who love seeing famous folk in their town, on their stages, then can’t always meet them. Are theatres inadvertently contributing to a climate in which celebrity counts first and foremost? How then does the case get made for the perpetual value of the companies that either don’t – or never could – attract attention by working with big names.

Theatres play into this with their own marketing as well; it’s not solely a media issue. Even when they rigorously adhere to alphabetical company billing in programs and even ads, their graphics usually manage to feature famous faces (notably, Yale’s Streetcar does not). Though in some cases, even the billing barrier has fallen, acknowledging the foolishness in trying to pretend someone famous isn’t at the theatre, it grates a bit when regional theatres place actors “above the title” in ads or use the word “starring,” when ensemble was once the emphasis. When the season brochure comes out for the following season, or seasons, which actors seem to recur in photos, for years after their sole visit?

This past February, The New York Times placed a story about celebrity casting on its front page, as if it were something new, and ensuing reportage seemed to carry a whiff of condescension about the casting of stars in Broadway shows. Though when the Times‘ “The New Season” section came out two weeks ago, who was on the front page of it? James Bond – excuse me, Daniel Craig. Celebrity counted there as well. Because it sells.

In a week when Off-Broadway shows like The Old Friends, Mr. Burns and Fetch Clay, Make Man opened to very strong reviews, it’s worth noting that none featured big box office stars, and that as of yet, none have been announced for commercial transfers. Their quality is acknowledged, but perhaps quality alone is not enough to sustain the productions beyond their relatively small-sized venues. Time will tell. While that’s no failure, it suggests that theatre is evolving into two separate strata, unique from the commonly cited divisions of commercial/not-for-profit or Broadway/Off-Broadway/regional. Perhaps the new distinction for theatre has become “star” or “no-star.” And if that’s the case, I think it bodes ill for the health of not-for-profit companies, the vitality of audiences, and for anyone who seeks to spend their life acting, but may never get that TV show or movie that lifts them into the realm of recognition, or even higher, into fame.

Incidentally, can anyone say, quickly, who’s playing Blanche at Yale? Because, in case you forgot, the play is really about Blanche. Not the werewolf.

 

Etcetera: Would You Pay $5 Million To Tweet About A Movie?

September 16th, 2013 § 5 comments § permalink

rush movie 3 trimmedFor all the years I lived in Connecticut, I used to feel I was missing out, as I saw offers for advance screenings of films dropping into my inbox and plastered on various websites. But, alas, the screenings were focused on “major cities” and it hardly made sense for me to take a two hour drive to capitalize on an offer to see a film I could catch a few weeks later for all of $10. But now that I’m in New York, I’ve discovered that while these screenings are plenty convenient, the cost could be much greater – to the tune of $5 million for an inappropriate tweet.

That’s not a typo. An e-mail offer for a screening of Ron Howard’s Rush this evening, from the site previewfreemovies.com, has an extensive list of caveats about who can attend and what they’re able to say – or more accurately, everything they can’t say – if they accept such a gracious offer. I’d be out, according to their requirements, right off the bat, because they wish to prohibit anyone from the entertainment industry, market research or media from participating, since the screening is being done for market research purposes. I would say this is a pretty sloppy way to assemble a representative moviegoing sample in New York, but presumably they want “average viewers,” whoever they may be, not us media elite (what, me elite? ha!).

Now it’s worth noting that Rush screens tonight and opens Friday, so this isn’t a test screening that might result in edits and reshoots; all they can gather at this point is how the audience feels about the film. The methodology seems different than that used by Cinemascore, which one reads about, so who the results of this effort are seen by is an unanswered question. But the movie isn’t about to change in the subsequent 72 hours (now that many films debut on Thursday evenings around 9 pm).

What gets my goat about this “invitation” is the lengthy list of warnings and potential liabilities you undertake by participating. While I understand the concern about surreptitious filming (we know that bootlegs of shoddily shot screenings copntribute to movie piracy, and should be averted), the idea that a tweet or blog about a film could ruin someone’s finances is something else altogether. In this case, it’s pretty preposterous, as the film has already been screened at the Toronto Film Festival (and I’ve seen tweets about it), but this language is in place for many such advance viewing opportunities.

Frankly, I have a sneaking suspicion that if an attendee posted a few words or even a few paragraphs online that were laudatory about the film, all concerned would turn a blind eye to the praise. But if anyone of influence happened to express negative opinions, the potential for action rises. While I doubt that any company would want the negative p.r. of swooping down on some innocent Facebooker who didn’t mind the fine print, I bet they’d put the fear of god into them as an example, so they can run their marketing they way they like, with “average moviegoers” as tools to be used, rather than customers and potential supporters.

Please don’t moan to me, movie marketers, about how social media has ruined the preview process and upended your efforts; every industry has had to adjust to the revolution. But if you want to know what people think, it should be an all or nothing proposition – you get your info, but so do friends and family and followers of those you drag in with your offer of marginal value, unless you offer them something more valuable than the right to see a movie a few days early, while being subject to draconian penalties.  The public shouldn’t be bought so cheaply while assuming a ridiculous risk. So I just might see Rush when it opens – and say anything I darn well please about it,wherever and whenever I want.

RUSH

For the record, here’s the language that appeared in the e-mail invitation itself, verbatim:

By attending this private event you agree to all of the following:

  • A Photo ID or Passport is required for admittance.
  • The audience at this screening may be recorded for research purposes. By attending, you give your unqualified consent to the filmmaker and its agents and licensees to use the recording of your person and appearance and your reactions for its review in any manner in connection with the purpose of this recruited screening.
  • No one over or under the above-listed age group or infants will be permitted into the theater, and if you accept this invitation, you and your guest represent that our ages are BOTH within this listed age group.
  • No one involved in the entertainment advertisement, market research or media industries, or anyone who writes, blogs or otherwise reports on media in any form or forum whatsoever will be admitted.
  • By accepting this invitation and attending this screening, you agree not to disclose any of the contents of the screening prior to the release of the movie to the public. If you are discovered to have written about, posted or disclosed in any manner any of the contents of the screening – including but not limited to Facebook, Twitter, blogs or any other social media outlets, we will pursue all of our legal rights and remedies against you.
  • The theatre is overbooked to ensure capacity and therefore you are not guaranteed a seat by showing up at this private event.
  • There is no charge to attend the screening, but as a condition to admittance, audience members are required to complete a short questionnaire following the movie.
  • No audio or video recording devices will be allowed into the theater, including but not limited to camera phones and PDAs. If you attempt to use a recording device you will be removed from the theater immediately, forfeit the device and you may be subject to criminal and civil liability.
  • Audience members consent to a search of all bags, jackets and pockets for cameras or other recording devices. Leave any such items at home or in your car.
  • All non-camera cell phones and pagers must be off or on silent mode during the screening.
  • Anyone creating a disturbance or interfering with the screening enjoyment of others in the audience will be removed from the theater.

By accepting this invitation and/or attending the screening event, you acknowledge and agree that neither you nor your guest(s) are guaranteed admission to the theater, or any specific seating if you are so admitted, and that none of you are entitled to any form of compensation if you do not get admitted into the screening or if you are offered seats that you choose to decline.

rush-poster-2013-banner

And here, also verbatim, is the language that appears in a scrolling box on the actual RSVP form. This is where it gets expensive:

CONFIDENTIALITY AND NONDISCLOSURE AGREEMENT

THIS CONFIDENTIALITY AND NONDISCLOSURE AGREEMENT (“Agreement”) is made and entered into by and between Screen Engine, LLC, a California limited liability company, dba previewfreemovies.com, (“Company”) and/or its affiliated or related companies and clients, and you, the individual confirming your attendance at this event (“Individual”). For good and adequate consideration, the receipt, adequacy and sufficiency of which are hereby acknowledged, Individual hereby agrees as follows:

Individual is or will be a guest of Company at a market research event for the purpose of viewing “works-in-progress” creative content that may be associated with movies and other media (the “Creative Content”) In the course of Individual’s viewing of the Creative Content, Individual may acquire or may be exposed to information (including, without limitation, information that is written, oral, photographed or recorded on film, tape, or otherwise), as well as any as-yet unreleased creative content. Individual agrees that he/she shall not, during the term of this Agreement, or thereafter, in perpetuity, disclose or cause to be disclosed (or confirm or deny the veracity of) to any third party or use or authorize any third party to use:

(1) Any information relating to the Creative Content, the business or interests of Company, or Company’s Affiliates, that the Company and/or its Affiliates has not revealed to the general public;

(2) Any information developed by or disclosed to Individual by Company, Company’s Affiliates, or by any third party, which is confidential to Company, its Affiliates, Clients and/or which is not known to the general public;

(3) Any information that Company, or its Affiliates instruct Individual not to disclose or confirm. The information described in (1)-(3) is hereinafter referred to collectively as the “Confidential Information”

Individual acknowledges that maintaining complete privacy and avoiding disclosure of Confidential Information are critically important to Company and its Affiliates, that Individual would not be given access to Confidential Information if Individual were not willing to agree to these terms, and protect and preserve that privacy and confidentiality, and that Individual’s full and strict compliance with this Agreement is a fundamental inducement upon which Company is specifically relying in allowing Individual to view, hear or learn of the Creative Content. Confidential Information is and shall remain the sole and exclusive property of Company and its Affiliates, and, during and after the term of this Agreement, Confidential Information, even when revealed to Individual, shall be deemed to remain at all times in the sole possession and control of Company and its Affiliates.

a.) Without limiting any other provision hereof, Individual shall not give any interviews regarding or otherwise participate by any means and in any form whatsoever, including but not limited to blogs, Twitter, Facebook, You- Tube, MySpace, or any other social networking or other websites whether now existing or hereafter created, in the disclosure of any Confidential Information or any other information relating to this Agreement, the Creative Content or the business of Company or its Affiliates. If Individual is contacted by a journalist, a representative of the media or other third party who requests that Individual disclose or confirm or deny the veracity of any of the Information covered by this Agreement, Individual shall reject said request and/or issue a “no comment”, and Individual shall immediately advise Company thereof.

b.) Company shall have the right to confiscate, (including seize and destroy the contents of) cell phones, cameras, PDAs and any and all other infringing devices, and take all necessary measures to protect its rights.

c.) Individual agrees that any breach of this Agreement will cause Company and its Affiliates and Clients incalculable damages. Such damages include all costs of any nature associated with the Creative Content, as well as the incalculable management time necessary in creating and distributing the same. Accordingly, Individual agrees that in the event of breach of this paragraph, Individual shall pay Company, upon demand, as liquidated damages, the sum of Five Million Dollar ($5,000 000.00) plus any actual out-of-pocket expense, as well as any attorney fees expended in enforcing this paragraph.

The provisions of this Agreement shall be binding upon and shall inure to the benefit of Company, its successors and assigns and to the benefit of Individual and his or her successors and assigns.

Etcetera: A Man Named Charlie Brown

August 5th, 2013 § 2 comments § permalink

Volume 1 of Fantagraphics' The Complete Peanuts

Volume 1 of Fantagraphics’
The Complete Peanuts

In one of his best known stories, “Adrift Just Off the Islets of Langerhans: Latitude 38° 54′ N, Longitude 77° 00′ 13″ W,” the science fiction and fantasy author Harlan Ellison tells of a man who has lost his soul and who embarks on a metaphysical journey inside himself to find it again. At the end of his adventure he finds (partial spoiler alert) a bit of long forgotten pop culture ephemera.

I never need to go on the journey taken by Ellison’s protagonist, because while I know my soul is more complex than any single touchstone, I am certain of what looms largest inside the innermost me. That’s because it also happens to sit, at 18 volumes and counting, on the shelves across from where I write. I refer to “The Complete Peanuts,” an ongoing series of hardcover reprints from Fantagraphics of every “Peanuts” cartoon drawn by Charles M. Schulz, which still has several years to go before it is fully complete. Between those covers are perhaps the single greatest influence on me from age five to 15, and in many ways both the formation and reflection of my psyche.

A relatively early "cast" of Peanuts

A relatively early “cast” of Peanuts

Since I was born in the early 60s, “Peanuts” was already established by the time I began reading the comics page of the local newspaper. Thanks to tag sales and paperback reprints, I was able to work my way back to the strip’s earliest years without any difficulty.

Remarkably for a comic so steeped in Schulz’s own Midwestern childhood decades earlier, the Peanuts were a late 60s-early 70s phenomenon, as TV specials, a long-running musical and theatrical films spread the gospel of Charlie Brown and company (there was even a book called The Gospel According to Peanuts). Both the establishment and the bourgeoning counterculture found something they could share in Peanuts, and while there was surely a massive marketing campaign run by The Man, resulting in Happiness is a Warm Puppy taking  up permanent residence at cash registers everywhere, you could also find Peanuts-emblazoned merchandise in progressive record stores too, with Snoopy posters (maybe even some in blacklight-sensitive colors) on the walls behind the bong display cases.

I’ve only read the first volume or two of the collected works, even though I buy them as they’re published; they seem to call for a certain kind of lazy Sunday afternoon, perhaps in a hammock, that one rarely finds in Manhattan life. Even those earliest strips remain familiar; they don’t trigger a forgotten memory like a random madeleine, but merely jog my brain where snapshots of the strips reside barely out of reach, filed, not faded. While the digital transition continues apace, I’m putting these books aside to be read by me in two or three decades, though youthful visitors with clean hands will be welcome to page through them in the meantime.

Here's the World War I Flying Ace, high over France...

Here’s the World War I
Flying Ace, high over
France…

While a biography has already emerged which links, in some cases unfavorably, Schulz’s own life with that of his characters, I have no particular interest in the artist’s role as a man, a husband, or father. As much as possible, I want to retain that childhood innocence where the work simply exists, that time before we fully realize that an actual person has created these things we read.

Then, as now, Peanuts is a marvel. The main characters are archetypes: the ever aspiring but never succeeding Charlie Brown, the take-no-prisoners Lucy, the contemplative Linus, the artistically single-minded Schroeder, the free-spirited and soulful Snoopy. It’s worth noting that for all of the other characters Schultz created, these five were the core of the strip; Violet, Patty, Shermy, Frieda, Franklin, Pig Pen, Woodstock, Spike and so many others were always supporting players. Schroeder even ran out of steam after a while, ceding his lead position to both Sally and Peppermint Patty.

But for me, Peanuts was all about Charlie Brown and Snoopy – the former being the person I saw myself as, the latter being the personification of who I hoped to be. I never could kick a football, even if it wasn’t snatched away from me; I couldn’t throw or hit a baseball; the little red headed girl (or blonde or brunette) would barely notice me, let alone return my affection. I couldn’t let go of that enough to enjoy the simple pleasures of a good meal (suppertime!) or an imaginative foray into dark territory. No Red Barons for me – too scary.  Even as I achieved academically, even as I began to gather a group of friends with whom I am close four decades later, I always felt like the kid who got a rock in his Halloween candy, the kid laying flat on his back, staring at the sky, wondering why he’d fallen for the same ridicule yet again.

Flyer for Amity High School's 1977 You're A Good Man, Charlie Brown

Flyer for Amity Junior High School’s 1977
You’re A Good Man, Charlie Brown

Peanuts even provided my entryway into theatre. The first time I can recall performing publicly, I played the title role in a significantly truncated and surely unauthorized presentation of You’re A Good Man, Charlie Brown at my day camp at age six or seven; in ninth grade, in the first musical ever produced at my junior high, I played Snoopy in the complete show, taking on the persona to which I aspired. I can’t remember auditioning for either engagement, but perhaps there’s something to be gleaned from the fact that while in my single digits, others saw me as I saw myself, while perhaps seven years later I could assume (or had assumed) a more exuberant façade.

I muse on my one-time obsession and future comfort because after decades of ever-less-inspired television specials, I read last week that the Peanuts characters will soon return to the big screen…in 3D rendered images and 3D projection. I will stop short of calling this sacrilege, because, as I say, the original work remains intact. But I worry about Peanuts going the way of Alvin and the Chipmunks, Underdog or Rocky and Bullwinkle, other childhood treats who proved to have less dimension when a third was added. Peanuts, like The Simpsons, have always looked vaguely creepy when fully modeled; they are best suited for the two-dimensions of the page precisely because they function in an isolated world wholly their own and their distinctive features can seem monstrous when extrapolated into something resembling reality. The makers of the stage musical intuited that immediately, which is why there are no oversized heads or dog costumes in You’re a Good Man, Charlie Brown.

I am not a die-hard collector of memorabilia; there is no “Peanuts room” filled with collectibles in my apartment. But my bookshelves belie my interests. Those Peanuts volumes share space with the complete works of Berkeley Breathed (“Bloom County” and its successors), I’m working out a justification for buying the multi-volume hardcover compendium of “Calvin and Hobbes,” and I should probably start squirreling away funds for the as yet unannounced but hopefully forthcoming complete “Doonesbury.”

CB & snoopyI will spend hundred of dollars on these books because I want to hold them in my hands the way I did when I first read them, not scroll through them on a screen. “Doonesbury” is and will be the chronicle of American life in my era (conveniently beginning in New Haven when I was growing up there). But Peanuts – which ended just before Schultz died in 2000 – will be the constant reminder of my childhood, and in some ways the record of it as well, the philosophy, the psychology and the often rueful humor that gave birth to me as I am today, burrowed deep inside my brain and my heart.

 

Who’s In The Box Tonight?

March 28th, 2013 § Comments Off on Who’s In The Box Tonight? § permalink

"Hello? Do you have Tilda Swinton in a box?"

“Hello? Do you have Tilda Swinton in a box?”

For a certain breed of relatively cultured wags (including the Pulitzer Prize-winning playwright David Lindsay Abaire and, less exaltedly, me), Tilda Swinton sleeping in a glass box at the Museum of Modern Art is a comedic source that just keeps on giving. After all, this is an Academy Award-winning actor with a distinctly unique personal style ensconcing herself in a terrarium on random days for hours at a time. Modern art, performance art, personal eccentricity or creative vision – all grist for the humor mill. The piece has a name, incidentally — “The Maybe” — which only serves as a dog-whistle call to those who would poke fun at it; that Swinton first “performed” it in 1995 only increases the volume.

I freely admit I am unequipped to assess “The Maybe” as fine art or performance art. But in contrast to my own tweeted gibes and my enthusiastic embrace of David’s seemingly endless variations on the theme, I’d like to dispense with the humor and take the piece vaguely seriously, stipulating to the court that it is worthy of consideration, since experts have apparently deemed it as such.

If it is art of any stripe, why has it touched off such a sensation? If just anyone was asleep, or feigning sleep in a glass box at MOMA for hours at a time, it would be a curiosity, at best worthy of a squib on websites or the kicker story on local news. On occasion, I happen to talk with some coherence while I sleep, and I am known (by a very select few) to thrash about involuntarily as well; I’d be much more engaging lying in that box, but wouldn’t raise much media comment.

If there was no apparent air source to the box, this would rise to the dwindling level of interest of a David Blaine stunt. If there was an adorable  kitty or puppy in the box it might find attention as an internet video, or arouse ire and concern over the animal’s treatment. If we learned someone was being paid $50,000 a night to do this, it might prove as enraging as the new Virginia bus stop that cost $1 million to build.

The only reason the general public knows about this piece of art is because Swinton already has a level of fame. She’s got that Oscar and she’s a highly respected actress, though hardly a household name. She might be called a star, but certainly not a celebrity; this isn’t Hasselhoff or a Kardashian lounging about on view. But Tilda’s well enough known to raise oddity into spectacle, more than willing to exploit her renown for this “work,” which has surely generated international headlines for MOMA this week. Let’s remember, when she did this in the 90s, she hadn’t yet gone toe to toe with Clooney onscreen.

Some of the same cultural outlets that are quick to question when “name” actors are announced for theatre productions have covered the Swinton event, and while they’ve noted its peculiarity, many have left the withering and witty comments to those on social media. Silly as the whole thing may seem, I feel they’ve given Swinton some leeway, while shows on and off-Broadway with famous actors are damned right out of the gate as “star-driven,” even when the actor is impeccably cast (admittedly, not all are). No one that I’ve seen has reported the weekend grosses at MOMA, despite their surprise deployment of a celebrity and the subsequent press; however, it is often implied that when a stage piece with a star in it does well at the box office, it has somehow cheated its way to success. Are there different standards for museums and theatres? Or am I just not tuned in to the art world?

To be a celebrity or to be a star, that is the question.

To be a celebrity or to be a star, that is the question.

“The Maybe”’s emergence this weekend happened to coincide with the premiere of a new production of Hamlet at the Yale Repertory Theatre in New Haven. Perhaps you’ve heard about it? Normally, a regional production of Hamlet might not evoke much attention, but this one has lured the New York theatre press onto I-95 and Metro-North almost en masse. Why? Because the melancholy Dane is being played by the very fine actor Paul Giamatti, a screen stalwart little seen on stage in recent years. The announcement of the show generated the first wave of press, given the incongruity of his appearance and manner with most visions of the sweet prince; the performance itself has yielded many more reviews than a typical show at a Connecticut theatre.

Some of the outlets that rushed to see the “famous” Paul Giamatti as Hamlet are the same ones who rail against the damage celebrity casting has done to New York theatre, yet here they are responding to its siren call (along with audiences, who made the show a sell-out even before performances began). I’m not denigrating Giamatti’s considerable talents, but dollars to doughnuts some other fine actor, unexpected or not, but without copious entries on the IMDB, wouldn’t have taxed arts travel budgets. It would have been “just another regional theatre show,” left to the local press.

This is all a long way of saying that whether the box is a small glass display case or grand theatre, fame gets to the head of the media line, even when it comes to the arts, even in media that decry the ascendance of celebrity. I don’t begrudge MOMA or Yale Rep the attention they’re getting, but I wonder whether that attention may play into the hands of celebrity culture, saying to other organizations that they’ll get their shot at the spotlight when and if they too offer the media “names.” Will not-for-profits of every stripe, not just commercial enterprises, be driven towards stunts and stars, even if the examples I’ve given were staged with the utmost sincerity? Or can stardom be made secondary when contemplating the arts?

When we get a gift, part of the excitement is not knowing what’s in the box, the joy of discovery. But if the admittedly embattled media increasingly attends only to boxes – be they glass, canvas, concrete or brick and mortar – because they and we are already attracted to what’s inside, we’ll keep seeing more and more known quantities as companies vie for attention, and without it, it’ll be harder and harder to sustain work that retains the thrill of surprise.

 

Not-For-Profit Arts Are Grossing Me Out

March 6th, 2013 § 6 comments § permalink

"There is nothing quite as wonderful as money! There is nothing quite as beautiful as cash!"

“There is nothing quite as wonderful as money! There is nothing quite as beautiful as cash!”

I have made no secret of my disdain for the practice of announcing theatre grosses as if we were the movie industry. I grudgingly accept that on Broadway, it is a measure of a production’s health in the commercial marketplace, and a message to current and future investors. But no matter where they’re reported, I feel that grosses now overshadow critical or even popular opinion within different audience segments. A review runs but once, an outlet rarely does more than one feature piece; reports on weekly grosses can become weekly indicators that stretch on for years. If the grosses are an arbiter of what people choose to see, then theatre has jumped the marketing shark.

So it took only one tweet to get me back on my high horse yesterday. A major reporter in a large city (not New York), admirably beating the drum for a company in his area, announced on Twitter that, “[Play] is officially best-selling show in [theatre’s] history.” When I inquired as to whether that meant highest revenue or most tickets sold, the reporter said that is was highest gross, that they had reused the theatre’s own language, and that they would find out about the actual ticket numbers.” I have not yet seen a follow up, but Twitter can be funny that way.

As the weekly missives about box office records from Broadway prove, we are in an endless cycle of ever-higher grosses, thanks to steady price increases, and ever newer records. That does not necessarily mean that more people are seeing shows; in some cases, the higher revenues are often accompanied by a declining number of patrons. Simply put, even though fewer people may be paying more, the impression given is of overall health.

I’m particular troubled when not-for-profits fall prey to this mentality as part of the their press effort, and I think it’s a slippery slope. If not-for-profits are meant to serve their community, wouldn’t a truer picture of their success be how many patrons they serve? In fact, I’d be delighted to see arts organizations announcing that their attendance increased at a faster pace than their box office revenue, meaning that their work is becoming more accessible to more people, even if the shift is only marginal. If selling 500 tickets at $10 each to a youth organization drags down a production’s grosses, that’s good news, and should be framed as such, unless our commitment to the next generation of arts attendees is merely lip service.

From my earliest days in this business, I have advocated for not-for-profit arts groups to be recognized not only as artistic institutions, but local businesses as well. While I think that has come into sharper focus over the past 30 years, I’m concerned that the wrong metrics are being applied, largely in an effort to mirror the yardstick used for movies. It’s worth noting that for music sales or book sales, it’s the number of units sold, not the actual revenue, that is the primary indicator of success, at either the retail or wholesale level (although more sophisticated reporting methods are coming into play).

In a recent New York Times story about a drop in prices at the Metropolitan Opera, I was startled by the assertion that grosses were down in part because donor support for rush tickets had been reduced. Does that mean that fewer tickets were being offered because there wasn’t underwriting for the difference in price? Does it mean that the donor support was actually being recognized as ticket revenue, instead of contributed income? What does it mean for the future of the rush program if the money isn’t replaced – less low-price access? No matter how you slice it, something is amiss.

That said, the Met Opera example brings out an aspect of not-for-profit success that is, to my eyes, less reported upon, namely contributed revenue. Yes, we see stories when a group gets a $1 million gift (in larger cities, the threshold may be higher for media attention). But we don’t get updates on better indicators of a company’s success: the number of individual donors, for example, showing how many people are committing personal funds to a group. The aggregate dollar figure will come out in an annual report or tax filing, but is breadth of support ever trumpeted by organizations or featured in the media? I think it should be. I also can’t help but wonder whether proclaiming high dollar grosses repeatedly might serve to suppress small donations.

Not-for-profit arts organizations exist in order to pursue creative endeavors at least in part in a manner different from the commercial marketplace. Make no mistake, the effort to generate ticket sales for a NFP is equivalent to that of a commercial production, but the art on offer is (hopefully) not predicated on reaching the largest audience possible for the longest period possible. When NFP’s proclaim box office sales records, they are adopting a wholly commercial mindset. While it may appeal to the media, because it aligns with other reportage of other similar fields, it disrupts the perception of the company and their mission. And look out when grosses drop, as they inevitably will at some point.

We all love a hit, whether it’s the high school talent show or a new ballet. But if all we can use to demonstrate our achievements is how big a pile of money we’ve made, well then forgive me if I’m a bit grossed out.

 

Michelle Obama’s Faustian Bargain For The Arts

February 25th, 2013 § 1 comment § permalink

michelle 2Perhaps you were asleep. Or drowsy. Or buzzed from a drinking game.

Perhaps you were focused on the dress. You were comparing it to all of the evening’s other dresses.

Perhaps simply didn’t want to watch and stuck with your regular Sunday evening diet of zombies.

But the fact remains that a U.S. viewing audience second only to that of the Super Bowl (in most years) heard a clear, passionate and full-throated statement in support of the arts and arts education during the Oscar broadcast. The First Lady of the United States delivered it, as she does so much, flawlessly.

She said, as midnight drew close on the East Coast, “Every day, through engagement in the arts, our children learn to open their imaginations, to dream just a little bigger and to strive every day to reach those dreams.”

It’s pretty unbeatable, no?

Now we could debate whether it was appropriate for the First Lady to appear on the Oscars at all. I’ve seen arguments against bringing politics into the show (because now even the appearance of the President or First Lady must be political, and of course politics has no place in The Oscars, he said with a straight face) and in favor of her presence (the movies are one of America’s greatest international exports). I would prefer to leave those aside.

I am more concerned about the optics of the situation for the arts themselves. Coming after almost 3 and ½ hours that included jokes about President Lincoln’s assassination, a nine-year-old’s eligibility to date George Clooney, and especially a rousing musical number entitled “We Saw Your Boobs,” this terrific message was at the tag end of an evening that hadn’t made much of a case for children and art.

Mrs. Obama reminded me of Sister Sarah Brown in Guys and Dolls, who managed to fill her mission only as a result of a gambling bet, one of the many sins she inveighed against. It saved the mission, but through questionable means. I don’t know if anyone, or any arts program, was saved last night.

Maybe I shouldn’t look a gift horse in the mouth. Mrs. Obama’s words were clear, unequivocal, passionate and elegant. I hope she keeps saying those words, and urging legislators to do something about them, at every opportunity. And since I am the first to say that we can’t speak only to the converted, talking endlessly among ourselves, that same message would mean much less on a program with a smaller audience, which spoke not to the fans of mass entertainment, but to existing arts aficionados.

At the same time, I can’t help but wonder whether by appearing on a show that is being pilloried for misogyny and racism (see The Atlantic, Salon and New York), Mrs. Obama made a devil’s bargain, appearing to lend her legitimacy to messages elsewhere in the evening that shouldn’t be condoned, in order to make a valiant statement on a cause I hold close to my heart.

I heard her words clearly, because I was primed to hear them. I pray they actually registered on millions of people in the U.S. and abroad who weren’t terribly interested. However, they’re not in headlines today, and there’s no apparent follow-up; there’s no website to visit, no initiative announced. I wonder if they featured in even a single news cycle.

If The First Lady genuinely sparked something last night, even in a miniscule portion of that vast audience, then it was worth it. But I worry it may have been a castaway in a sea of self-congratulation, marketing, offense and inconsequence. Which is a shame, because short of an arts message during the Super Bowl, which I suspect is not in the cards,  last night was the biggest chance to speak to America about the value of the arts that we get this year. And I fear it had no impact.

 

Theatre’s Problem With “Smash”

February 11th, 2013 § 6 comments § permalink

smashIf you are looking to read yet another blog post filled with snark for, or describing the “hate watching” of, the television series Smash, this is not the post you’re looking for. Move along.

With the second season of Smash now underway, to precipitously underwhelming ratings, I’d like to discuss for a moment how it has been received among the people I discuss it with most often, namely theatre professionals. There’s no shortage of criticism of the show from every angle , but I don’t know that I’ve seen anyone get at the overriding sentiment within the theatre community.

In a word: disappointment.

Just over a year ago, many theatre people were thrilled at the idea that a network television series would portray their lives on a weekly basis. Sure, it was loaded with the glitz and glamour that’s typically associated with commercial Broadway theatre, which is only a small portion of American theatrical production, but it was still theatre. Unlike cops, lawyers, private detectives, forensic analysts, doctors and many other professions, we don’t see shows focused the act of making theatre on American television. Maybe we’d finally get a chance for our stories to be told.

Yes, we’ve had a couple of “reality shows” about casting for actual theatre productions (Grease and Legally Blonde). There have been characters who work in theatre: Joey on Friends, Annie on Caroline in the City, Maxwell Sheffield on The Nanny. But Smash held the potential for being the U.S. counterpart to the Canadian series Slings and Arrows, little seen in its original U.S. airing but now a beloved touchstone for so many.

There are certainly many people in the business who are delighted to see Smash showcasing theatre talent and sharing it with the rest of the world (actors like Wesley Taylor, Krysta Rodriguez, Leslie Odom Jr., Jeremy Jordan and Savannah Wise; composers like Joe Iconis and Pasek & Paul) and people watch to cheer on friends and acquaintances. There’s also the frisson of recognition when real-life figures like Jordan Roth and Manny Azenberg turn up, in cameos meaningful to a very small number of potential viewers, but a treat for the insiders. Yet as the series has progressed, I’ve talked increasingly with the disaffected, who stopped watching, and the hopeful, who watch dubiously but religiously, with optimism that their dreamed of ideal may still appear.

newsroomThere’s a recent corollary here, and that’s with the HBO series The Newsroom. When it debuted, I read scathing review after scathing review and one journalist friend even asked me if I had any idea why he hated it so much. “Because,” I explained, “You live the reality, and what’s on screen isn’t that.” I suspect that was the overriding sentiment behind so many of the Newsroom reviews, because  (of course) they were written by journalists. And that’s the same scenario for Smash among theatre people.

Let’s face it, scripted television programming isn’t documentary, and for that matter, neither is reality TV. It’s created, contrived, scripted, edited and so on in order to compress plots into rigid time constrictions, with the goal of entertaining as many people as possible. So it is with Smash.

I wonder what police officers make of, say, The Mentalist. Can they detach from reality and enjoy the fiction? Were doctors watching House for diagnostic refreshers? Was Sam Waterston giving a master class in prosecutorial technique all those years on Law and Order? I wouldn’t be surprised if professionals find something laughable every week, but those staples of TV drama have been around since the days of Dragnet, Ben Casey and Perry Mason, so they’re probably so much wallpaper by now.

Journalists at least had Lou Grant (the series) once upon a time, but to be fair, they’re most often seen on TV as plot devices, often portrayed as nuisances, or worse still amoral. Theatre people are typically portrayed as elitists or egotists for comic effect, so we don’t have TV icons they can point to very easily, outside of performances and great speeches on The Tony Awards. Anyone remember the laugh-fest when Law and Order: Criminal Intent did its version of Julie Taymor and Spider-Man: Turn Off The Dark? That’s our usual lot.

However inaccurate TV series may be, there’s no denying the fact that a hit series can have profound real-world impact. Since the launch of the CSI franchise, forensic science programs have ballooned in popularity; it’s hard not to watch a series like Blue Bloods and feel that a sense of bravery, duty and honor pervades police work. In real life, Greg House would likely have been fired after episode two, but people were mesmerized by a talented diagnostician whose only solace in a screwed up life was to cure diseases, even if it usually meant making vast mistakes until the last 10 minutes – for the sake of drama. There’s no denying that the cops on Law and Order: SVU want to get justice for victims, or that the doctors on ER wanted to save lives; they may be flawed, but they have real commitment. What do the characters on Smash represent?

slingsSmash has tantalized with the “show” part of show business, while the business part is startlingly underrepresented (I’ll never forget the first episode of Slings and Arrows, when a managing director had a meeting with a corporate sponsor and I saw my life’s work on screen for the very first time). More importantly, it hasn’t given us any heroes; I wonder whether the show will actually inspire anyone to go into the theatre.

And that, of course, is what I suspect we all hoped for, a mass media means of showing the world at large what an exciting, challenging, difficult, compelling, fulfilling life can be had in the theatre. Journalists surely long for a weekly platform that reinforces the necessity of properly funded investigative reporting, and I’d certainly like to see a show that reminds us why teachers are the cornerstone of this country’s future, a latter-day Room 222, in contrast to the way politicians now paint them.

We’re probably too emotionally invested in Smash. It was probably never going to be a recruiting tool for theatre or the arts, or finally explain to our families why we do what we do. That’s the stuff of public service announcements, not drama, not mass entertainment. But it’s in our nature to dream, isn’t it? And every so often in our line of work, we make dreams come true.

So, whatever comes of Smash this season, whether it runs or wraps up, whether you love it or loathe it, I leave you with this thought: here’s to season four of Slings and Arrows. May it come soon.

 

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