Tectonic Theatre Company’s Uncommon Sense (Photo by Joan Marcus)

Attending last week’s opening night of Uncommon Sense, a new play about people on the autistic spectrum, I was delighted to see the following message under the cast listing in the show’s programme:

“The production will be presented in a judgement-free and inclusive environment. At no point will anyone be shushed or asked to leave due to noises, movements, or behaviours related to a cognition or developmental disability. The Sheen Center is committed to welcoming audiences of all abilities and appreciates your support in that commitment.”

For a show about neurodiverse people, this certainly made sense and distinguished the production from relaxed performances. Those specifically designated performances will temporarily alter a production, particularly lights and sounds, to better accommodate audience members with autism, while making others aware of their intent.

While the show is running at the Sheen Center, it is a creation of Tectonic Theatre Project, the company known for creating such works as Gross Indecency and The Laramie Project.

I wondered whether this approach to audiences just applied to the run of Uncommon Sense, and whether it was a policy of the Sheen Center, of Tectonic or mutually determined by both. Will it apply to future Tectonic shows?

I asked Tectonic’s founder and artistic director Moisés Kaufman, who wrote: “There was never any question that this play was going to make its performance inclusive of the audience which it is portraying. The Sheen was on board with that from the very beginning. As for inclusion, it is a core value of the company. We want everyone to experience our plays and we will always strive to make that possible.”

Less than a week after I saw Uncommon Sense, I saw a second announcement regarding the welcoming accommodation of audiences with disabilities, this time coming from the Broadway League, representing its members who operate theatres on Broadway. By the summer of 2018, all Broadway theatres will have equipment in place to make captioning services and audio description available at every performance for any audience member free of charge.

Using voice-recognition software, the services will be automated so that shifts in timing from performance to performance will be matched by the services. For Broadway, this will signal an end to blind or low-vision audiences and deaf or hard-of-hearing audiences being offered only a handful of performances each year that accommodate them. For each new production, services will become available approximately one month after opening, allowing for new programming for each show.

Making theatre fully and consistently accessible for all of the approximately one in five Americans with a disability will remain an ongoing challenge. Disability, after all, is a vast catch-all phrase which encompasses a wide range of physical and cognitive conditions.

But if more theatres commit to inclusion as Tectonic has, if touring houses and regional companies follow the lead of Broadway theatres – and if funders at last recognise the necessity of supporting such efforts – not only will there be less stigma for audiences with disabilities, but a wider audience base will become available. Accessibility really can be a two-way street if theatres stop and think about it.

As a reminder, however, that theatre needs to focus on accessibility on both sides of the proscenium arch, so to speak, Uncommon Sense also featured a cast member with autism (the show’s married authors have an autistic family member as well).

Additionally, the Indiana Repertory Theatre’s current production of The Curious Incident of the Dog in the Night-Time features Mickey Rowe, an actor on the autistic spectrum, in the central role of Christopher, quite possibly the first such actor to play the part.

Maybe these advances in diversity will lead us to the day when audience members with disabilities can regularly experience performances by professional artists with disabilities. Perhaps with authentic casting, theatres will prompt yet more young people with disabilities to know that theatre is viable career option for them too.

Andrew Keenan-Bolger and Carolyn McCormick in A.R. Gurney’s Family Furniture at the Flea Theater. (Photo by Joan Marcus)

Playwright AR Gurney would have found great irony in the fact that his life was commemorated at Broadway’s Music Box Theatre this week because, despite his success, Broadway was never much of a home to him.

Only four of his nearly 40 plays ever made it to the Great White Way, and the longest run was for his 1987 work Sweet Sue, which eked out six months including previews. Gurney attributed that entirely to the presence of Mary Tyler Moore and Lynn Redgrave in the four-strong cast.

The playwright, known to one and all as Pete for reason long lost to his family lore, had a career that flourished Off-Broadway and in regional theatres. When he died in June at the age of 86, there were the appropriate obituaries for such a successful and prolific man of the theatre. But there were few critical surveys of his career, or think pieces about what his plays had meant, like those that followed the deaths of Edward Albee and Sam Shepard.

Gurney’s work was never groundbreaking, but it resonated strongly with audiences of many ages, even though it was steeped in the lore of the white Anglo-Saxon Protestants who had dominated America for many years.

From the very start, Gurney was quietly, subtly rebelling against his genteel upbringing, simultaneously taking pleasure in the traditions that had surrounded him growing up while poking fun at them theatrically.

At Tuesday’s memorial, it was noted that his father took genuine displeasure at Gurney’s chosen career and the sentiments expressed in his plays. Despite that, until his father’s death, he was always billed as A.R. Gurney Jr., out of respect.

As it happens, I first had the opportunity to meet and work with Pete in 1984, when I was only two weeks out of college. He had only truly broken through in his career two years earlier, at the age of 52, with his comedy The Dining Room.

While he was fond of noting the critical reception for Scenes from American Life in 1971, it was The Dining Room that made his name, and allowed him to stop teaching full-time – that alternate profession had sustained him for two decades. He didn’t fit the model of an emerging playwright in appearance, demeanour or choice of dramatic subjects.

I didn’t quite realise this at the time, and I treated him as I treated every artist I met in my earliest years: with something approaching awe. But Pete’s warmth and genuine interest in every person he met led to a professional friendship that lasted the rest of his life, even though he was only three years younger than my dad. When I took a new job in 2003, he called me to say he was proud of me – the most paternal gesture I can imagine, and one that I will never forget.

Being a younger, Jewish man, Pete’s works held a certain anthropological fascination for me. As I watched his plays over the years, often with audiences that seemed to have stepped out of his plays – as did much of the crowd at his memorial – it struck me that they were coming to see their way of life satirised, criticised and – perhaps against their will – eulogised.

Pete’s particular gift, lost to the casual observer, was that he managed to do this without giving offence. I liked to say that his audiences recognised his characters as the family down the street, but never as themselves.

At the memorial, actor Holland Taylor, who had worked with Pete often, said: “He may have hung his heritage out to dry, but he was always dressed in it the next day.”

Pete’s greatest success was certainly his play Love Letters, which was translated into 24 languages and produced in 40 countries. In its simplicity, it was perhaps his most structurally daring play: two actors, seated at a table, reading from their scripts, never looking at one another until the penultimate moment, requiring no rehearsal, consisting entirely of a life-long correspondence of unrequited love.

What few recall is that Love Letters followed his uncharacteristic work The Snow Ball. While his plays typically called for a single set and perhaps six actors at most, The Snow Ball took place in multiple locations, called for a cast of about 16, and if memory serves, about 80 costumes.

Yes, I worked on his most technically complex play, and one of his least seen. At the memorial, director Jack O’Brien railed against a now-deceased Boston critic who had derailed its path to New York.

I will miss Pete always, and with that I will miss the Off-Broadway era that allowed him such great success. While his regional productions were legion, and presumably will remain so, we no longer see the days when plays would transfer from Playwrights Horizons, the late Circle Repertory or other not-for-profit venues to sustained commercial runs Off-Broadway, as Pete’s did.

Now plays either move on to Broadway or they finish their limited runs and are lost to New York, more often than not setting the stage for larger audiences and bigger royalties outside of the city than in it.

Pete didn’t mourn the passing of the world in which he was raised; he told me it was culturally bankrupt when I interviewed him in 2015. But with his death I mourn the passing of an era when plays didn’t have to move to Broadway in order to have a chance of survival in New York, and could find ongoing homes in smaller theatres.

Without that, I fear we lose the opportunity to foster emerging playwrights most fully, whether they’re 20-year-old tyros or, like Pete, 50-year-old overnight successes.

Michael Countryman, Raffi Barsoumian, Daniel Radcliffe and Reg Rogers in Privacy (photo by Joan Marcus)

Last week, The New York Times reported on a dispute between Theatre for a New Audience, one of the city’s major producers of classical theatre, and the acclaimed director Sam Gold. Gold had withdrawn from directing the company’s planned production of Hamlet, which was to star Oscar Isaac, the stage veteran and rising movie star. Gold cited artistic differences with TFANA’s leadership as the cause for the break, and the company’s artistic director was uncharacteristically public with his dismay. According to the article, Gold was shopping the production to other theatres, notably the Public Theater, and it appeared that he would be taking Isaac with him.

With only one side giving their account of the conflict, it’s impossible to parse what happened when, and who said what to whom. My attention, instead, drifted to the last paragraph of the article, which read: “Theatre for a New Audience ended up quickly making arrangements for a Measure for Measure production, directed by Simon Godwin, for next June. Without a star like Isaac, the theatre projected, Measure would make half the money that Hamlet would have.”

While Hamlet tends to be more popular than Measure in general, the implication of the article’s closing sentence, reflecting the sentiments of TFANA, is that the real loss is that of the ‘name’ performer, which will have an impact on the bottom line. That may well be true, though if it’s important to their planning, certainly the company has choice roles in Measure to offer up to other capable stars. I think Jessica Chastain would be a terrific Isabella, for example.

But should Off-Broadway companies be predicating their health on their ability to attract stars? Aren’t stars the essential ingredient of Broadway, with vastly more seats to fill and at a higher price?

That’s not to say that the idea of stars Off-Broadway is a new concept. I think back to the late Jessica Tandy at the Public in the early 1980s in Louise Page’s Salonika as an example of a legendary actor taking a role in a venue much smaller than the Broadway houses to which she was accustomed. But have we reached a point where the major Off-Broadway companies, subsidised theatres all, need names who have established themselves not just in the theatre, but in television or film as well?

Earlier this year at the Public, we saw Claire Danes, John Krasinski and Hank Azaria in Sarah Burgess’ Dry Powder, and right now Daniel Radcliffe is there in James Graham’s Privacy. This fall will see Rachel Weisz in David Hare’s Plenty. New York Theatre Workshop will have Daniel Craig and David Oyelowo in Othello (also directed by Sam Gold). George Takei will be at Classic Stage in John Doyle’s revival of Pacific Overtures. Matthew Broderick was at the Irish Repertory Theatre in Conor McPherson’s Shining City until just a couple of weeks ago. And so on.

None of this is invoked to question the talents of the actors involved, who absolutely should have the opportunity to do work on stages other than Broadway, even after they’ve achieved a level of fame that might well sustain a commercial run on the Great White Way. It’s also a credit to these companies that stars will forego the income and amenities of film, TV and Broadway to consider working there. The phenomenon is not new, though anecdotally it seems more prevalent than ever before.

But with more TV and film stars seemingly taking leading roles Off-Broadway as well as on, especially when it comes to plays, is the opportunity for solid working actors to be discovered in smaller houses being incrementally lost? After all, this year’s Tony winner for best featured actor in a play, Reed Birney, has only been in Broadway shows four times in his career, and there was a gap of more than 30 years between his first and second opportunity. It was Off-Broadway (and Off-Off-Broadway) that sustained him, but if more stars take leading roles, how will fine actors such as Birney manage to maintain their careers?

There’s no question that it is a special thrill to see a star who is also a superb actor in a small venue. But it is also a thrill to see great actors who may not yet have been ‘discovered’ and to watch younger actors hone their craft in major roles, as was the case with Nina Arianda in Venus in Fur. If the need for stars, that some bemoan is now a driving, even essential, force on Broadway, has trickled down to Off-Broadway as well, theatre may be denying itself the opportunity to create its own stars and falling prey to the drive toward ‘celebrity first’ that has permeated our culture. Indeed, this is reinforced by media outlets that only give coverage to theatre when there are big names on the stage; good work is no longer enough to merit mainstream media attention in many cases.

Off-Broadway seemed a place where theatre was holding out against this, but perhaps it has already lost its standing as a place where talent alone rules, with economic pressures increasingly underlying some creative choices. The question is whether it’s too late to do anything about it, or whether anyone actually wants to.

Patrick Page and Damon Daunno in Hadestown (Photo by Joan Marcus)

Walking into most theatres, the experience is much the same. At one end of the space, ornate or otherwise, there is a box, which will contain the play you’re about to see. It may be open to view, it may be shielded by a curtain, but we know the box is there. Thrust stages and theatres in the round, while rarely curtained, have their defined footprint, and to a degree the audience becomes the box, surrounding the first setting of the play. Of course, environmental or immersive productions blow up these divisions entirely. But we grow used to the parameters of a given space, of our relationship to the stage, if we visit performances with any regularity.

That’s why one of the more enjoyable experiences of visiting Off-Broadway’s New York Theatre Workshop is its willingness to alter the space entirely from show to show. While plenty of productions there fall in with the prescribed model, others play with the audience/stage relationship so often that entering the small East Village theatre can be a complete surprise. Right now, there is a three-quarter oval seating space, echoing a Greek amphitheatre, for the musical Hadestown. It’s a fitting choice, since the show is a modern retelling of Orpheus and Eurydice, drawn from Anais Mitchell’s album.

For Ivo van Hove’s Scenes from a Marriage, the seating and playing spaces were trisected in Act I, with the audience moving from space to space, before a mid-show makeover removed all scenery and stripped the house to the walls, changing what was noticeably reduced into something seemingly vast.

For the US premiere of Caryl Churchill’s A Number, the theatre’s seats were placed on to steep scaffolding, putting one in mind of a vintage operating theatre.

By upending our expectations the moment we walk into a theatre, a show begins to exert its pull, and while it may be lost on newcomers, regular visitors have a special insight. Of course, NYTW is a 200-seat Off-Broadway theatre, and while its reimagined settings involved significant and singular construction, it’s not the same as if they had 1,000 seats. That said, even Broadway shows try to realign our relationship with the stages – the big boxes – from time to time.

Seating chart for Natasha, Pierre and The Great Comet of 1812

The seating charts for the upcoming musical Natasha, Pierre and the Great Comet of 1812 caused a stir when they were posted online because they looked less like the map of a theatre and more like a particularly challenging version of Snakes and Ladders. Neat little rows remained in some places, but what were those yellow squares? The grey dots? The blue dots? The gentle ‘s’ making its way through the centre of the stalls? The white striped curvatures jutting out from the mezzanine? They were ramps, chairs, tables and more, all designed to add a fluidity to the Imperial Theatre that evoked the environmental intimacy of Ars Nova, where the show began, and the large tent where it played extended runs both in the Meatpacking District and just off Times Square.

Broadway has certainly played with seating occasionally in the past. Hal Prince’s 1974 Candide comes to mind, as does the mid-Act II transformation of the Winter Garden Theatre for Rocky. The short-lived Holler If Ya Hear Me created stadium seating in the Palace Theatre, building up from the stalls so that the seating flowed in the front of the mezzanine, leaving a good portion of the stalls area blocked off and empty. Fela removed seats to allow the actors to cross through the Eugene O’Neill Theatre and pass among the audience beyond the standard aisles.

As exciting as the reconfigurations can be creatively, they can be expensive – and not simply to build. If seats are removed to create a new dynamic, that’s revenue lost, and especially on Broadway, with seats selling above $150 each for musicals, you can be talking at least $1,200 in lost revenue per seat per week, provided the show is selling well. While it appears that Great Comet has added onstage seating, and may well be netting out with greater capacity, Holler If Ya Hear Me surely reduced the overall earning potential with its redesign. Obviously, this is a matter for careful budgeting, and negotiating artistic goals with the hard facts of economics.

As an audience member, I delight in the unconventional; as a theatre manager, I find myself pondering what that lack of convention cost, and whether it might make the show’s path to fiscal success more difficult. At least in subsidised settings, grants may rebalance the books (NYTW hasn’t lost a single seat for Hadestown). But as audiences come to desire ever more interaction in their live experiences, whether at the theatre or theme parks, and as virtual reality nips at the heels of a discipline that has long offered the benefit of having always been in 3D, breaking out of the box and erasing the proscenium divide seems ever more essential, even if our largest and most popular theatres may be the least suited to making that happen.

Lanford Wilson

Exiting the subway at Christopher Street, turning south on Seventh Avenue, my eyes always turn to the brick building on my left, with the word “Garage” inlaid near the peak of its low-rise roof. The site of restaurants for the past two decades, currently plastered with a “For Lease” sign, this building always triggers the same series of thoughts, in more or less the same order: What a shame. Circle Rep. Balm in Gilead. Lanford Wilson.

I most recently walked by this location seven days ago. As I thought about Lanford, I was prompted to Google how long it has been since the playwright had passed away. As I write, it is five years ago to the day. I barely knew Lanford personally (I spoke with him a few times in the early 90s, and interviewed him in 2008), but I knew many of his plays, and I find myself missing him and his work.

Danny Burstein and Sarah Paulson in Talley’s Folly

In New York, there have been two revivals of Wilson plays in recent years, both in 2013: The Mound Builders at Signature Theatre and Talley’s Folly at Roundabout’s Laura Pels Theatre. But prior to those runs, you have to jump back a decade to find significant Manhattan productions of Wilson’s work, when he was a Signature playwright with a season devoted to his plays. There has not been a Wilson play on Broadway since 1993, when Redwood Curtain played a short run.

I find myself wondering whether Wilson – Pulitzer Prize recipient, Obie Award-winner, three-time Tony nominee – has fallen out of favor. It happens to some authors, perhaps more than anyone realizes: after several Broadway failures, Edward Albee faded somewhat in the 1980s, only to roar back as one of the nation’s most admired playwrights in the mid-1990s; late in life, Arthur Miller was perhaps more acclaimed in London than on New York stages, but he has rebounded in critical and popular opinion.

Looking at the list of upcoming Lanford Wilson productions on the website of Dramatists Play Service, which licenses his work, one finds two “pages” of his plays, a seemingly healthy list. But it’s worth noting that of the nearly four dozen planned productions, only two are by professional companies, both of those being Talley’s Folley, probably Wilson’s most popular play, due in part to being a two-character, single-set play. Of the non-professional productions, the most-produced play is The Rimers of Eldritch, which requires a company of 17, ideal for high schools seeking large-cast plays.

Swoosie Kurtz, Richard Thomas, Jeff Daniels and Amy Wright in Fifth of July

I have many distinct memories of seeing Lanford’s plays, though oddly enough, I first became aware of his work because his first significant success, The Hot L Baltimore, which ran for more than 1,000 performances, was turned into a short-lived sitcom in 1975. Lanford had nothing to do with the show and didn’t much care for it, but as I once told him, it prompted me to find a copy of the script of the play, so it had a small lingering impact on at least one impressionable youth; surely I was not alone. A few years later, I saw Christopher Reeve (succeeding William Hurt; preceding Richard Thomas), Swoosie Kurtz and Jeff Daniels on Broadway in Fifth of July. I was introduced to Talley’s Folly in a production at the Philadelphia Drama Guild, with an actor named Jerry Zaks as half of the cast. I was mesmerized by the landmark Steppenwolf-Circle Rep revival of Balm in Gilead, directed by John Malkovich and featuring Gary Sinise, Laurie Metcalf, Terry Kinney and Giancarlo Esposito, among many others. I did publicity for a production of Serenading Louie at Hartford Stage during my time there.

Lanford Wilson outside Circle Rep

It is worth noting that Lanford was also one of the four founders of Circle Rep. While it’s hard to perpetually recall the broader legacy of a defunct theatre company and those who created it, it’s worth noting that among the plays produced by Circle Rep during its 20 year lifespan, above and beyond Wilson’s own, were Craig Lucas’s Prelude to a Kiss, Paula Vogel’s The Baltimore Waltz, Jon Robin Baitz’s Three Hotels and William M. Hoffman’s As Is.

Five years after his passing, some 20 years after his period of greatest success and productivity ended, what will be the legacy of Lanford Wilson? Will he live on only at high schools, colleges and community theatres – while that is certainly perpetual life? Is he already seen as a writer of his day, like Maxwell Anderson or even William Inge, remembered more in history books than in professional production? Or will it take just a single, significant production to prompt artistic directors and literary managers to reread his many works and begin mining his trove of plays once again?

I hope it’s the last scenario, because for all of Lanford’s plays that I’ve seen, there are plenty more that I only know from the page. But whether set among the denizens of the grungy New York of the late 60s and early 70s, or on the Talley family property in Wilson’s native Missouri, his plays evince a compassion for the foibles, flaws and eccentricities of humanity that I like to think transcend their era, and put me in mind at times of Horton Foote, not in subject or tone, but in spirit.

There’s no plaque on that building at 99 Seventh Avenue South to mark the work that began life there and ultimately the production those plays means more than a small metal plate attached to the brick of yet another restaurant. Nonetheless, I’m going to reroute my walk to work today to pass the building once again as a small tribute to Lanford Wilson, and hope that his work will be returned to professional stages very soon, not to supplant the essential new work to which he was himself devoted, but to sustain the voice of a quintessentially American author, but to remind theatregoers of the lives of the Talley family (beyond just Matt and Sally) and the residents of The Hot L Baltimore.

The Woodsman at New World Stages (Photo by Howard Sherman)

During the curtain calls, I watched, as I so often do, while ushers made a valiant effort to stop theatregoers from taking pictures. So imagine my surprise when, barely minutes later, with the cast off to their dressing rooms, the house staff made no attempts to stop patrons from photographing the play’s final tableau, which was unshielded by a curtain and still under moody stage lighting.

I approached a woman who appeared to have a house management function and asked whether it was okay that everyone was taking pictures. “Oh, yes. It’s fine,” she replied.

So I waited my turn as people took selfies of themselves in front of the stage, with The Woodsman (the title character of the show in question and an analogue for The Wizard of Oz’s Tin Man) hanging suspended under the lights, waiting for Dorothy Gale to discover him. But that’s another story.

I found this approach to audience photos quite smart. So much time is spent (and digital ink spilled) addressing how the field can suppress the audience’s urge to commemorate their theatrical experience, that to find the opportunity freely given was extremely refreshing. I wonder how much extra exposure The Woodsman, playing in a small Off-Broadway house, is receiving thanks to this policy. How many patrons walk away from their final moments in the theatre having been welcomed and encouraged, with a truly personal souvenir to show and share, rather than chastised?

To be clear: I want to see phones turned off and cameras put away (often the same thing) throughout performances, to keep from disrupting the actors and other audience members. But I can’t help but wonder whether people might be more compliant with the de rigeur ‘turn off your phone’ messages if they included the invitation to turn them on again and use them after the curtain calls have ended.

Shows with curtains that wish to shield their stages can do so, of course, but why are patrons also prevented from taking pictures of the venues themselves? There are so many beautiful theatres that would turn up regularly on Instagram, Snapchat and Facebook if openly allowed – surely some, shot with varying degrees of stealth, already do. I would love the opportunity to photograph theatre interiors both here in New York as well as when I travel; West End theatres are distinctly different from most Broadway houses and I’d like to be able to have and electronically exhibit my impressions of them, up to and including fire curtains, which we don’t see stateside.

Some Broadway shows have created photo spots outside their theatres, and I’ve encountered one or two in lobbies, but those are obviously manufactured opportunities. We may not care for the selfie society (feel free to check my Facebook page; you’ll find very few images of me), but it’s a part of how people share their experiences nowadays. Why should theatre work so very hard to control what is let out of the walls of our theatres when our audiences are so eager to communicate on our behalf.

I appreciate the concern that unauthorised photos and videos may reveal so much of the show that knock-off versions can be replicated by unscrupulous or amateur producers. But don’t most shows already disseminate enough media to facilitate that already? Indeed, the biggest hits produce lavish souvenir programmes and even hardcover books, filled with pictures and even representations of original design sketches. I’m not convinced that this remains valid as a reason for prohibiting all photos within theatre houses or of show curtains or final stage settings.

One of the many concerns about the continued vitality of theatre is its ability to compete in media markets where exposure is simply too expensive for shows to make a significant impression, if they can afford to make one at all. Since word of mouth remains an essential sales tool, let’s think about how we can facilitate that by, within reason, allowing cameras to come out. After all, that one simple gesture would empower the audience to be advocates and not just attendees, actively promoting shows simply because they want to.

By the way: that photo of The Woodsman at the top of this column. I took it with my mobile phone. Not bad, eh?

This essay originally appeared in The Stage.

Are you still grumbling about “tweet seats”? Oh, that is so 2013. Time to get with the program and start worrying about the newest development in mobile tech, which could have a vastly more significant impact on the live performing arts.

At this year’s SXSW Festival, a new app, Meerkat, saw a frenzy of adoption by attendees, so much so that Twitter moved to quickly curtail the app’s access to Twitter data. The reason for that draconian move came clearer yesterday when the app Periscope, which is owned by Twitter, was launched as a direct competitor to Meerkat.

So what do they do? Both apps allow you to stream live video from your phone. Now, instead of taking something so pedestrian as a photograph via Instagram, or so cumbersome as shooting a video and then uploading it to YouTube, anyone with an iPhone and a dream can relay what they’re seeing in real time to their connections on these services. This will of course result in streams from countless teens doing teen oriented things for the entertainment of other teens, but it will also turn everyone who wishes to be into an instant broadcaster into one. Yesterday, Periscope immediately became a source for realtime video of the tragic explosion and fire in New York’s East Village.

Of course, as I experimented with Periscope (I’ve loaded Meerkat, but not tried it yet), I realized how significantly this could have an effect on live entertainment. Now, anyone adept enough at manipulating a smartphone from an audience seat might well be streaming your show, your concert, your opera to their friends and followers. If they can do so with a darkened screen and sufficient circulation to keep the blood from leaving their upraised hand and arm, the only thing stopping them would be vigilant ushers, chastising nearby patrons and battery life. For however long they sustain their stream, your content is on the air – and unlike YouTube, where if you find it, you can seek to have it removed, this is instantaneous and so there’s no taking it back.

I should say that I’m not endorsing this practice, any more than say, a play about graffiti artists is exhorting its audience to go out and start marring buildings with graffiti. I’m just pointing out that there’s a big new step in technology which could serve to let your content leak out into the world in a way that’s much harder to control than before (while also offering many new creative opportunities for communication) – and since these apps are just the first of their kind, they and competing apps will be rolling out ever more effective tools to stream what’s happening right in front of you, just as cell phone cameras and video will continue to improve their quality and versatility.

Scared yet?

Some will quickly say, as they have from the moment cell phones started ringing during soliloquies and operas, that there should be some way to simply jam signals inside entertainment venues. But the answer to that remains the same: private entities like theatre owners cannot employ such technology (which does exist) because they would be breaking the law by interfering with the public airwaves. No matter that the photos, video and streams may be violating copyright. That kind of widespread tampering with communications wouldn’t be allowed – and if it ever were, it could very well have a negative effect on patrons’ willingness to attend.

The quality of streams via these apps would leave much to be desired (think of your stream also capturing the heads of those in front of you, and the couple on your left whispering about their dinner plans). They’d hardly capture the work on stage at its best, but if your choice is $400 a ticket for Fish in the Dark or a free, erratic stream, you just might choose the latter.

Movie companies have been fighting in-theatre bootlegging since the advent of small video cameras, and one hears stories about advance screenings with ushers continually patrolling the aisles in search of telltale red lights (sometimes wearing night vision goggles) and assorted laser and infrared technologies designed to mar the surreptitious image capturing. But does that seem desirable or even feasible at live theatres?

I’m not shrieking about this problem because I expect plenty of others will. That said, I’m also not about to just instill fear in your hearts and run away. Having just chastised others for enumerating arts problems without offering ideas on how to address them, here’s my thought on how to try to stave off the onslaught of Meerkat and Periscope and their ilk: we have to solve the issues that are preventing U.S. based organizations from cinecasting on the model of NT Live.

Yes, the Metropolitan Opera has built a strong following for their Met Opera Live series. But we’re not seeing that success translate to other performing arts in a significant way, with theatre the most backward of all. I know it may seem counterintuitive, but if people have the opportunity to access high quality, low cost video of stage performances, they’re going to be considerably less interested in cheap live bootlegs in real time. It won’t stop the progression, but it will offer a more appealing alternative.

Video is now in the hands of virtually every person who attends the theatre, the opera, the ballet and so on. Short of frisking or wanding people for phones and having them secured in lockers at every performance space (can you imagine?), the genie is out of the bottle. Don’t get me wrong, I’m not keen on the ramifications of these advances either, but there’s no point in damning reality. The question now is how do the arts respond – by seeking to police its audiences as if attending a performance resembled an ongoing TSA checkpoint, or by offering alternatives that just might make the newest developments unappealing or irrelevant?

But the field, commercial and not-for-profit alike, needs to get a move on, because even if this is the first you’ve heard of Periscope and Meerkat, it won’t be the last. Just wait until smartphones can record and stream in 3D.

P.S. Last week when I saw the Radio City Spring Spectacular, there was a caution against flash photography – not all photography, just flash. There may well have been a warning about video, but all it would have taken was a fake Twitter account and one of these apps to start sharing parts of the show with you as an untraceable scofflaw. Just imagine if I had activated Meerkat a bit sooner.

I created the fortnightly “American Stages” column for The Stage in London in 2013 with the mandate to cover news of American theatre news that didn’t necessarily warrant a standalone story and wasn’t being widely covered in other UK media. It gave me the ongoing opportunity to mix commercial with not-for-profit, Broadway with regional, as I saw fit, all targeted primarily at a readership of theatre professionals in the UK. Beginning in October 2014, the column became a weekly feature. Given the relatively tricky formatting of the original pieces, this pages serves as an index that will take you to each column as it appears on The Stage’s website, and will be updated on a rolling (and somewhat erratic) basis.

Sex and the City’s Cynthia Nixon makes directing debut in New York, 6 February 2015

Proof that you don’t need a star to break even on Broadway, 30 January, 2015

Julie Taymor directing Anne Hathaway set to be this spring’s hot ticket, 23 January 2015

Ruth Wilson and Jake Gyllenhaal open Broadway premiere of Constellations, 16 January 2015

The Last Ship leads winter Broadway closures, 9 January 2015

The year ahead in US theatre, 19 December 2014

Matilda recoups its investment, 12 December 2014

Bradley Cooper opens in The Elephant Man, 5 December 2014

Sting tries to stop The Last Ship sinking, 28 November 2014

Glenn Close returns to Broadway after 20 years, 21 November 2o14

Up Here musical to premiere at La Jolla Playhouse, 14 November 2014

Holly Hunter and Martin Short return to New York theatre, 7 November 2014

Sting’s The Last Ship opens and Halloween on stage, 31 October 2014

Al Pacino to star in China Doll by David Mamet in 2015, 24 October 2014

Anna D Shapiro steps up at Steppenwolf and Doctor Zhivago musical heads for Broadway, 17 October 2014

Steve Martin’s new musical and America’s top ten plays, 26 September 2014

Broadway’s first female-penned play in two years, 12 September 2014

Is Broadway getting a new theatre?, 29 August 2014

A sneak preview of Broadway’s new season, 15 August 2014

Re-revivals and Icelandic oddities, 1 August 2014

Song catalogues continue to woo producers and bullets for Broadway shows, 18 July 2014

Les Mis reinvented, 4 July 2014

Chicago picks up the slack for Broadway’s summer lull, 20 June 2014

Californian premieres, busy Rees and Off-Off-Broadway finally hits Broadway, 6 June 2014

Blood, mud and magic of Shakespeare heads across the Atlantic, 23 May 2014

Irish revival, Lucille Lortel Awards and Abba goes Greek, 9 May 2014

Tony determinations kick off the awards season and God gets the theatre bug, 25 April 2014

Radcliffe on Broadway, King and I rumours and Carole King off stage, 11 April 2014

If/Then kicks off Tony Awards madness, 28 March 2014

Bryan Cranston plays the president, Randi Zuckerberg plays guitar, 14 March 2014

Disappearing clowns, prog-metal Sweeney Todd and The Bridges of Madison County, 28 February 2014

King Kong heads home, Hugh Jackman helms the Tonys, 14 February 2014

Bradley Cooper, Hugh Jackman and Fatboy Slim – the stars aline in New York, 31 January 2014

Ghostly appearances from Satchmo, Tupac Shakur and Patti LuPone, 17 January 2014

Hugh Jackman disappears from Houdini, Rebecca Hall makes Broadway debut, 3 January 2014

The Iceman Cometh (but not quite yet), unpaid interns and The Sound of Music, 20 December 2013

Punchdrunk’s new restaurant, Daniel Kitson and dinner with Alan Ayckbourn, 6 December 2013

Nelson’s quartet complete plus Broadway openers and closers, 22 November 2013

Bruce Norris returns, A Time To Kill dies and Idina Menzel flies back to Broadway, 8 November 2013

A costly Betrayal, Julie Taymor returns and new musical composers on Sesame Street, 25 October 2013

Orlando Bloom, Emma Thompson and the Donmar on Broadway, 11 October 2013

The House of Mouse, Shakespeare spoofs and Terminator 2 on stage, 27 September 2013

New York City Opera in trouble, Sondheim celebrated, 13 September 2013

“Stanley? Is that you?”

A very good friend of mine began a successful tenure as the p.r. director of the Long Wharf Theatre in 1986, one year after I’d taken up the comparable position at Hartford Stage. He came blazing out of the gate with a barrage of stories and features in the first few months he was there. But as their third play approached, he called me for some peer-to-peer counseling.  With a worried tone, he said, “Howard, my first show was All My Sons with Ralph Waite of The Waltons. My second show was Camille with Kathleen Turner. Now I’ve just got a new play by an unknown author without any stars in it. What do I do?”

My reply: “Welcome to regional theatre.”

Now as that anecdote makes clear, famous names are hardly new in regional theatre, though they’re somewhat infrequent in most cases. In my home state of Connecticut, Katharine Hepburn was a mainstay at the American Shakespeare Theatre in the 1950s, a now closed venue where I saw Christopher Walken as Hamlet in the early 80s. The venerable Westport Country Playhouse ran for many years with stars of Broadway and later TV coming through regularly; when I worked there in the 1984 and 1985 seasons, shows featured everyone from Geraldine Page and Sandy Dennis to David McCallum and Jeff Conaway. I went to town promoting Richard Thomas as Hamlet in 1987 at Hartford. The examples are endless.

So I should hardly be surprised when, in the past week, I have seen a barrage of coverage of Yale Repertory Theatre’s production of A Streetcar Named Desire with True Blood’s Joe Manganiello, or Joan Allen’s return to Steppenwolf, for the first time in two decades, in The Wheel. Indeed, I make the assumption, even the assertion, that they were cast because they were ideal for their roles, not out of any craven attempt to boost box office (Manganiello has even played the role on stage before, and of course Allen is a Steppenwolf veteran). I truly hope they both have great successes. But the stories are coming fast and furious (here’s an Associated Press piece on Allen and an “In Performance” video with Manganiello from The New York Times).

I have to admit, what once seemed a rare and wonderful opportunity to me as a youthful press agent gives me pause as a middle-aged surveyor of the arts scene.  Perhaps it’s the proliferation of outlets that make these star appearances in regional theatre seem more heightened, with more attention when they happen. And that’s surely coupled with my ongoing fears about where regional arts coverage fits in today’s entertainment media priorities, which by any account are celebrity driven.

At a time when Broadway is portrayed as ever more star-laden (it has always been thus, but seems to have reached a point where a successful play without stars is the rarity), I worry that this same star-focus is trickling down. Certainly Off-Broadway is filled with “name” actors, so isn’t it reasonable that non-NYC companies would be desirous of the attention made possible by casting actors with the glow of fame? If Broadway maintains sales for plays by relying on stars, it’s not unreasonable for regional companies to want to compete in the same manner against the ongoing onslaught of electronic entertainment.

Again, I doubt any company is casting based solely by name, like some mercenary summer stock producer of bygone days, but one cannot help but worry about the opportunities for solid, working actors to play major leads when Diane Lane takes on Sweet Bird of Youth at The Goodman or Sam Rockwell plays Stanley Kowalski at Williamstown.  Aren’t there veteran actors who deserve a shot at those roles? Yet why shouldn’t those stars, proven in other media, have the opportunity to work on stage, especially if it benefits nor-for-profit companies at the box office without compromising artistic integrity?

I’m talking out of both sides of my mouth here, and I know it. But I go back to the essence of my friend’s quandary back in 1986: what do regional theatres do when they don’t have stars? They go back to serving only their communities, which is their first and foremost priority, but they fall back off the radar of what remains of the national media that might allocate any space to stage work outside of New York. They have raised the expectations of their audiences, who love seeing famous folk in their town, on their stages, then can’t always meet them. Are theatres inadvertently contributing to a climate in which celebrity counts first and foremost? How then does the case get made for the perpetual value of the companies that either don’t – or never could – attract attention by working with big names.

Theatres play into this with their own marketing as well; it’s not solely a media issue. Even when they rigorously adhere to alphabetical company billing in programs and even ads, their graphics usually manage to feature famous faces (notably, Yale’s Streetcar does not). Though in some cases, even the billing barrier has fallen, acknowledging the foolishness in trying to pretend someone famous isn’t at the theatre, it grates a bit when regional theatres place actors “above the title” in ads or use the word “starring,” when ensemble was once the emphasis. When the season brochure comes out for the following season, or seasons, which actors seem to recur in photos, for years after their sole visit?

This past February, The New York Times placed a story about celebrity casting on its front page, as if it were something new, and ensuing reportage seemed to carry a whiff of condescension about the casting of stars in Broadway shows. Though when the Times‘ “The New Season” section came out two weeks ago, who was on the front page of it? James Bond – excuse me, Daniel Craig. Celebrity counted there as well. Because it sells.

In a week when Off-Broadway shows like The Old Friends, Mr. Burns and Fetch Clay, Make Man opened to very strong reviews, it’s worth noting that none featured big box office stars, and that as of yet, none have been announced for commercial transfers. Their quality is acknowledged, but perhaps quality alone is not enough to sustain the productions beyond their relatively small-sized venues. Time will tell. While that’s no failure, it suggests that theatre is evolving into two separate strata, unique from the commonly cited divisions of commercial/not-for-profit or Broadway/Off-Broadway/regional. Perhaps the new distinction for theatre has become “star” or “no-star.” And if that’s the case, I think it bodes ill for the health of not-for-profit companies, the vitality of audiences, and for anyone who seeks to spend their life acting, but may never get that TV show or movie that lifts them into the realm of recognition, or even higher, into fame.

Incidentally, can anyone say, quickly, who’s playing Blanche at Yale? Because, in case you forgot, the play is really about Blanche. Not the werewolf.

This afternoon on Twitter, journalists were decrying the proliferation of the word “premiere” in theatres’ marketing and press materials, especially in cases where the usage is parsing a point rather finely or declaring an outright untruth. I feel for Jason Zinoman, Johnny Oleksinski, Charles McNulty, Diep Tran, Kelly Nestruck and their peers, because at times they may have editors wanting them to take note of important distinctions, but don’t necessarily have a complete production history in order to insure accuracy. Having previously explored the obfuscations of arts communication in Decoder and Decoder II (which remain inordinately popular), it falls to me to dissect this phenomenon.

How has “premiere” metastasized? World premiere. U.S. premiere. East coast premiere. West Coast premiere. Professional premiere. New York premiere. Broadway premiere. Regional premiere. Area premiere. Local premiere. World premiere production. Shared premiere. Simultaneous premiere. Rolling premiere. I’m sure I’ve missed some (feel free to add them in the comments section).

So what is this all about?

It’s a sign of prestige for a theatre to debut new work, so “world” and “U.S.” premieres have the most currency. This is the sort of thing that gets major donors and philanthropic organizations interested, the sort of thing that can distinguish a company on grant applications and on brochures. You would think it’s clear cut, but you’d be wrong.

If several theatres decide to do a brand new play all in the same season, whether separately or in concert with one another, they all want to grab the “premiere” banner. After all, it hadn’t been produced when they decided to do it, they can only fit it into a certain spot, and they can’t get it exclusively, but why shouldn’t they be able to claim glory (they think). Certainly they’re to be applauded for championing the play, and reciprocal acknowledgment is worthy of note.

But still I imagine: ‘Oh, there was a festival production, or one produced under the AEA showcase code? Well surely that shouldn’t count,’ I can hear some rationalizing. ‘We’re giving it more resources and a longer run. Besides, the authors have done a lot of work on it. Let’s just ignore that production with three weeks of paid audiences and reviews. We’re doing the premiere.’

Frankly, sophisticated funders and professional journalists aren’t fooled. But there are enough press release mills masquerading as arts news websites to insure that the phrase will get out to the public. If anyone asks, torturous explanations aimed at legitimizing the claims are offered.  When we get down to “coastal,” “area,” “local” and the like, it’s pretty transparent that the phrase is being shoehorned in to tag onto frayed coattails, but at least those typically have the benefit of being honest in their microcosmic specificity. That said, if multiple theatres, separately or together, champion a new play, they’re to be applauded, and reciprocal acknowledgment is worthy of note.

In the 1980s, regional theatres were being accused of “premiere-itis,” namely that every company wanted to produce a genuine world premiere so that it might share in the author’s royalties on future productions, especially if it traveled on to commercial success. Also, there was funding specifically for brand new plays that was out of reach if you did the second or third production, fueling this dynamic. Many plays were done once and never seen again because of the single-minded pursuit of the virgin work. To give credit where it’s due, that seems less prevalent, even if it has done a great deal to make the word “premiere” immediately suspect. But funders and companies have realized the futility of taking a sink or swim attitude towards new work.

To give one example about how pernicious this was, I was working at a theatre which had legitimately produced the world premiere of a new musical, and the company had been duly credited as such on a handful of subsequent productions. But when the show was selected by a New York not-for-profit company, I was solicited to permit the credit to be changed to something less definitive – and moved away from the title page as is contractually common – lest people think this was the same production and grow ‘confused’. I didn’t relent, but it’s evidence of how theatres want to create the aura of origination.

I completely understand why journalists would be frustrated by this semantic gamesmanship, because they shouldn’t have to fact check press releases, but are being forced to do so. That creates a stressful relationship with press offices, and poor perception of marketing departments, when in some cases the language has been worked out in offices wholly separate from them. Have a little sympathy, folks.

Production history of Will Power’s
Fetch Clay, Make Man

That said, at every level of an organization, truth and accuracy should be prized, not subverted. What’s happening at the contractual level insofar as sharing in revenues is concerned is completely separate than painting an accurate picture of a play’s life (the current New York Theater Workshop Playbill for Fetch Clay, Make Man provides a remarkably detailed and honest delineation of the play’s development and history, by way of example). Taking an Off-Broadway hit from 30 years ago may in fact be its “Broadway debut,” but “premiere” really doesn’t figure any longer, since there’s little that’s primal or primary about it. If you’re based in a small town with no other theatre around for miles, I suppose it’s not wrong to claim that your production of Venus In Fur is the “East Jibroo premiere,” but does anyone really care? It’s likely self-evident.

Let’s face it, any catchphrase that gets overused loses all meaning and even grows tiresome. If fetishizing “premiere” hasn’t yet jumped the shark quite yet, everyone ought to realize that there’s blood in the water.

P.S. Thank you for reading the world premiere of this post.

Thanks to Nella Vera and David Loehr for also participating in the Twitter conversation that prompted this post, which has been recapped via Storify by Jonathan Mandell, including some comments I’d not previously seen.